L&L Hawaiian Barbecue

L&L Hawaiian Barbecue, also known as L&L Drive-Inn, is a renowned restaurant chain bringing the authentic flavors of Hawaii to communities across the United States and Japan. Established in 1952 in Honolulu, Hawaii, the brand has grown from a single eatery into a beloved franchise with over 200 locations.

The menu centers around the traditional Hawaiian plate lunch, typically including two scoops of rice, a scoop of macaroni salad, and a choice of meat or seafood entrée. Signature dishes feature a fusion of Asian and American flavors, such as Chicken Katsu, Kalua Pork, Loco Moco, and Spam Musubi.

The introduction of Spam Musubi in 1999 marked a significant expansion of their menu, catering to a broader audience and solidifying their presence in the mainland U.S.

History and Expansion

In 1999, founders Eddie Flores Jr. and Johnson Kam expanded the brand beyond Hawaii, introducing L&L Hawaiian Barbecue to California. This move was pivotal in introducing the unique Hawaiian plate lunch to a new audience.

This expansion led to rapid growth and numerous locations across the mainland United States.

Growth and Locations

The company demonstrated consistent growth, with 2023 marking a record year that saw 18 new locations opened. These include areas such as:

• Henderson, NV
• Denver, CO
• Arlington, TX
• Tucson, AZ
• Waikoloa Village, HI

The Arlington, TX location features the brand's first standalone drive-thru, catering to evolving customer preferences.

Recognition and Awards

L&L Hawaiian Barbecue's commitment to quality and community has been widely recognized. In 2024, Yelp ranked the brand 21st on their "Fastest Growing Brands" list, highlighting its rapid expansion and popularity.

Entrepreneur Magazine has consistently ranked L&L as the #1 Asian food franchise for multiple years, underscoring its market dominance.

Community Involvement

The brand's dedication extends beyond food through active community engagement initiatives. For example, L&L supported Maui wildfire relief efforts by serving over 2,000 meals to residents and volunteers affected by the fires.

This reflects the company’s commitment to the spirit of Aloha and responsibility to the communities it serves.

Locations

• Annandale, VA, USA
• Boulder, CO, USA
• Sacramento, CA, USA

Overall, L&L Hawaiian Barbecue offers a unique dining experience combining traditional Hawaiian cuisine with a welcoming atmosphere. Its extensive menu, dedication to quality, and active community involvement have firmly established it as a beloved brand bringing the taste of Hawaii to a diverse audience.