LION'S CHOICE
About The LION'S CHOICE
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Lion's Choice is a fast-food restaurant chain founded in 1967 in Ballwin, Missouri, by Marv Gibbs and Arthur Morey. The establishment was initially named Red Lion Beef, reflecting its commitment to serving high-quality top-round beef. The name was later changed to Lion's Choice, symbolizing the best in quality and service.
The first location's success led to the opening of a second in Creve Coeur, Missouri, in 1969, followed by numerous others across the greater St. Louis area.
Today, Lion's Choice continues to honor its legacy by offering delicious food in a welcoming environment.
Menu and Specialties
Specializing in roast beef sandwiches, Lion's Choice offers a variety of options, including the Original Roast Beef, Large Roast Beef, and King Roast Beef. Each features tender, slow-roasted beef served on a toasted bun.
Other sandwich offerings include Hickory Smoked Ham, Roasted Turkey Breast, Italian Beef, and French Dip.
For those seeking variety, the menu also features hot dogs, chicken tenders, and the Triple Dare sandwich. The Triple Dare combines roast beef, turkey, and ham on Texas toast with Swiss cheese and honey horseradish sauce.
Sides and Desserts
Complementing the sandwiches, Lion's Choice provides a range of sides such as natural-cut fries, coleslaw, baked potatoes, and fresh veggie sticks.
The fries are gluten-free and prepared using a signature three-step process: brined, blanched, and flash-fried.
For dessert, options include frozen custard cones, sundaes, shakes, and cookies.
Dietary Options
To accommodate various dietary preferences, Lion's Choice offers Smart Choice options. These include low-calorie, low-carb, gluten-free, and vegetarian selections.
For instance, the Original Roast Beef sandwich contains 310 calories, and the Hearty Chili is a low-calorie option rich in protein.
Gluten-free buns are available upon request, and several menu items can be customized to suit vegetarian diets.
Locations
As of July 2025, Lion's Choice operates over 20 locations, primarily in the St. Louis and Kansas City metropolitan areas.
- Hazelwood, MO, USA
- Kansas City, KS, USA
- Saint Louis, MO, USA
Each restaurant maintains the brand's commitment to quality and customer service, ensuring a consistent dining experience across all locations.