LEGO

The LEGO Group, founded in 1932 by Ole Kirk Christiansen in Billund, Denmark, has evolved from a small workshop producing wooden toys into a globally recognized leader in creative play.

The name LEGO is derived from the Danish phrase "leg godt," meaning "play well," reflecting the company's commitment to fostering creativity and imagination through play.

Renowned for its interlocking plastic bricks, LEGO offers a versatile building system that allows for endless construction possibilities, from simple structures to complex, motorized models.

The company's product line includes various themes such as LEGO City, LEGO Technic, LEGO Friends, and licensed series like LEGO Star Wars and LEGO Harry Potter, catering to a wide range of interests and age groups.

Entertainment and Education

Beyond toys, LEGO has expanded into entertainment and education.

The company operates Legoland theme parks worldwide, including locations in California, Florida, and New York in the United States, as well as in Europe and Asia.

These parks feature attractions built from millions of LEGO bricks, offering immersive experiences for visitors of all ages.

In the realm of education, LEGO Education provides resources and programs that integrate LEGO bricks into learning environments, promoting STEM education and critical thinking skills among students.

Additionally, the LEGO Foundation focuses on supporting children's learning through play, emphasizing the importance of play in child development.

Sustainability and Innovation

The LEGO Group's commitment to innovation is evident in its sustainable practices.

The company has invested in producing bricks made from renewable and recycled materials, aiming to reduce its environmental footprint.

In 2024, LEGO increased the use of renewable materials by 83% and set a goal to produce a fossil fuel-free brick by 2032.

Global Presence and Locations

With a global presence, LEGO operates offices, manufacturing facilities, and retail stores in numerous countries.

In the United States, the company has offices in:

• Anaheim, California
• Des Moines, Iowa

Internationally, LEGO has offices in cities such as London, Shanghai, and Singapore, reflecting its commitment to bringing creative play experiences to children and adults worldwide.

Legacy and Impact

The LEGO Group's dedication to quality, innovation, and sustainability continues to inspire and engage millions of fans globally, making it a cornerstone in the world of creative play.