Legends Hospitality

Legends Hospitality is a premier global experiences company specializing in delivering exceptional fan and guest experiences across the sports, entertainment, attractions, conventions, and leisure industries. Established in 2008 as a joint venture between the New York Yankees and the Dallas Cowboys, Legends has expanded its services to include Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, and Growth Enterprises.

The company's comprehensive service platform offers clients and partners a 360-degree, data-driven solution designed to elevate their brand and execute their vision. Legends collaborates with a diverse range of marquee clients, including professional sports teams, collegiate institutions, entertainment venues, and convention centers, to design, plan, and realize exceptional experiences.

Key Services Offered by Legends Hospitality

• Global Planning: Provides management consulting for sports, entertainment, and leisure industries, focusing on research, business planning, and project development.
• Global Sales: Offers custom solutions in naming rights, sponsorship, premium ticket sales, conferences, events, and tours.
• Hospitality: Enhances guest experiences through culinary innovation and customer-centric retail environments.
• Global Merchandise: Delivers an omni-channel retail experience, offering a range of products through strategic vendor relationships.
• Global Technology Solutions: Provides technology solutions for ticketing, data analytics, and fan engagement.
• Attractions: Manages landmark attractions such as the One World Observatory in New York City.
• Growth Enterprises: Focuses on identifying and developing new business opportunities within the sports and entertainment sectors.

Legends' expertise extends to managing and operating some of the most iconic venues and events worldwide. Notable partnerships include managing concessions and merchandising at AT&T Stadium in Arlington, Texas, and Yankee Stadium in the Bronx, New York. The company has also been involved in significant projects such as the development of SoFi Stadium in Inglewood, California, and Allegiant Stadium in Las Vegas, Nevada.

In August 2024, Legends expanded its portfolio by acquiring ASM Global, a leading venue management group, further solidifying its position in the industry.

Headquarters and Locations

Headquartered in New York City, Legends operates globally, with offices in:

• Los Angeles, California, USA
• Frisco, Texas, USA
• London, England
• Madrid, Spain
• Milan, Italy
• Manchester, England
• Hamburg, Germany
• Irving, TX, USA
• Grand Prairie, TX, USA
• Tallahassee, FL, USA
• Union City, NJ, USA
• Mesquite, TX, USA
• Gloucester City, NJ, USA
• Mount Vernon, NY, USA
• Sacramento, CA, USA
• Cambridge, MA, USA

Through its diverse services and strategic partnerships, Legends Hospitality continues to set the standard for delivering unparalleled experiences in the sports and entertainment industries.