LAS VEGAS CONVENTION AND VISITORS AUTHORITY

The Las Vegas Convention and Visitors Authority (LVCVA) is the official destination marketing organization for Southern Nevada. It is dedicated to promoting Las Vegas as a premier global destination for both leisure and business travelers.

Established in 1955 by the Nevada Legislature, the LVCVA plays a pivotal role in shaping the city's tourism landscape and economic prosperity.

Mission and Vision

The LVCVA's mission is to make Las Vegas the undisputed global destination for leisure and business travel. Their vision is to be a category of one, setting the standard for destination marketing organizations worldwide.

Key Responsibilities and Offerings

• Destination Marketing: The LVCVA creates iconic global campaigns that deliver on their brand promise, growing and sustaining tourism by telling the story of what it means to have an "Only Vegas" experience.
• Convention and Event Management: As the owner and operator of the 4.6 million square-foot Las Vegas Convention Center (LVCC), the LVCVA hosts a wide array of conventions, trade shows, and special events, attracting millions of visitors annually.
• Transportation Development: The LVCVA owns and operates the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor, and the Vegas Loop at Las Vegas Convention Center, an underground tunnel designed by The Boring Company.
• Research and Insights: The LVCVA provides valuable insights into travel trends through their extensive research capabilities, enabling more effective business strategies for industry partners and national tourism advocacy organizations.

Economic Impact

In 2024, Las Vegas welcomed 41.7 million visitors, with convention attendance reaching 6 million.

The direct visitor spending amounted to $55.1 billion, contributing to a total economic impact of $87.7 billion.

Headquarters and Operations

The LVCVA's headquarters are located at 3150 Paradise Road, Las Vegas, NV 89109. Their primary office is situated in Las Vegas, NV, USA.

Locations include:

• Las Vegas, NV, USA

Through its comprehensive initiatives in marketing, event management, transportation, and research, the LVCVA continues to solidify Las Vegas's position as a leading global destination for tourism and business.