Lamar Advertising Company

Lamar Advertising Company, founded in 1902, is one of the largest outdoor advertising companies in North America, operating over 363,000 displays across the United States and Canada.

The company offers a diverse range of advertising formats, including billboards, interstate logo signs, transit displays, and airport advertising. It caters to both local businesses and national brands seeking to reach broad audiences daily.

Advertising Formats and Services

In addition to traditional out-of-home advertising, Lamar boasts the largest network of digital billboards in the United States, with over 5,000 displays. This extensive digital presence allows advertisers to deliver dynamic and timely content to consumers.

The company's inventory includes:

• Bulletins
• Posters
• Digital displays
• Transit shelters
• Benches
• Airport terminals

This provides comprehensive solutions for outdoor advertising needs.

Lamar's services extend beyond ad space leasing; they offer fully integrated solutions encompassing ad copy production, placement, and maintenance. By partnering with individuals and businesses, Lamar manages billboards on properties owned by more than 60,000 entities across the U.S. and Canada.

Headquarters and Locations

The company is headquartered in Baton Rouge, Louisiana, and operates numerous offices across North America.

Key locations include:

• Montgomery, Alabama
• Huntington, West Virginia
• Dearborn, Michigan
• Fort Wayne, Indiana
• Rio Rancho, New Mexico

Financials and Market Position

Lamar Advertising Company is publicly traded on the NASDAQ under the ticker symbol LAMR. As of 2023, the company reported revenues of $2.2 billion, reflecting its significant position in the outdoor advertising industry.

The company's long-standing history and commitment to innovation have solidified its reputation as a leader in the out-of-home advertising sector.