Kellanova

Kellanova, formerly known as the Kellogg Company, is a leading global snacking powerhouse headquartered in Chicago, Illinois. Established in 1906, the company has a rich legacy of over a century in the food industry.

In October 2023, Kellanova emerged as a distinct entity following the spin-off of its North American cereal business, WK Kellogg Co., marking a strategic focus on its high-growth snacking, international, and frozen food segments.

Product Portfolio

Kellanova's diverse product portfolio encompasses a wide range of beloved brands, including Pringles®, Cheez-It®, Pop-Tarts®, Eggo®, MorningStar Farms®, and RXBAR®. The company's offerings span various categories such as crackers, savory snacks, toaster pastries, cereal bars, granola bars, ready-to-eat cereals, frozen waffles, veggie foods, and noodles.

This extensive range allows Kellanova to cater to a broad spectrum of consumer preferences across the globe.

Acquisition by Mars, Incorporated

In August 2024, Mars, Incorporated, the maker of M&M's and Snickers, agreed to acquire Kellanova for nearly $36 billion. This acquisition, completed in mid-2025, has further solidified Kellanova's position in the global snacking industry.

Combining complementary strengths, the merger aims to offer more innovation and choice to consumers worldwide.

Global Presence

Kellanova operates in over 180 countries, manufacturing its products in 20 facilities worldwide. The company's principal products include crackers, savory snacks, toaster pastries, cereal bars, granola bars, ready-to-eat cereals, frozen waffles, veggie foods, and noodles.

This extensive global presence underscores Kellanova's commitment to delivering quality products to consumers around the world.

Vision and Purpose

The company's vision is to be the world's best snacks-led powerhouse, unleashing the full potential of its differentiated brands and passionate people. Kellanova's purpose is to create better days and a place at the table for everyone through its trusted food brands.

This vision and purpose are supported by a culture that celebrates boldness, empowers employees to challenge the status quo, and focuses on delivering commitments to investors, suppliers, customers, communities, and employees.

Location

• Raleigh, NC, USA

Summary

Kellanova stands as a dynamic and innovative leader in the global snacking industry, offering a diverse array of products that cater to a wide range of consumer tastes.

With a rich history, a strong portfolio of iconic brands, and a commitment to sustainability and innovation, Kellanova continues to shape the future of the snacking world.