JOOLA

JOOLA, established in 1952 in Germany, has long been a leading manufacturer of table tennis equipment. It is renowned for its high-quality tables, rackets, and accessories. Over the decades, the company has significantly contributed to the sport's development.

JOOLA has become a prominent brand among both professional and recreational players, known for performance and innovation in the industry.

Expansion into North America

In 2019, JOOLA expanded its reach by acquiring JOOLA Tischtennis GmbH, the German subsidiary, and established its North American headquarters in Rockville, Maryland. This strategic move strengthened its presence in the U.S. market.

The expansion allowed JOOLA to better serve its growing customer base across the United States.

Entry into Pickleball

In 2022, recognizing the rapid growth and popularity of pickleball, JOOLA launched JOOLA Pickleball. The company quickly gained traction by sponsoring top athletes, including world number one Ben Johns.

JOOLA also partnered with the Professional Pickleball Association (PPA), demonstrating its commitment to innovation and adapting to evolving sports trends.

Product Line

JOOLA's product lineup includes a wide range of equipment, apparel, and accessories for table tennis and pickleball. Their offerings encompass professional-grade tables, paddles, balls, and apparel.

All products are crafted with a focus on performance and durability. This dedication to quality has cemented JOOLA's reputation as a trusted brand worldwide.

Headquarters Relocation

In April 2024, JOOLA relocated its headquarters to a new 35,000-square-foot facility in North Bethesda, Maryland, within the Pike & Rose development.

This move provided expanded office space and included the opening of JOOLA's first concept retail store. It reflects the company's growth and commitment to direct customer engagement.

Global Presence and Locations

JOOLA's global presence extends beyond the United States, with offices in Germany, Brazil, and China, along with a wide distributor network.

This extensive network enables the company to serve a diverse international market. JOOLA has established key locations that include:

• Rockville, MD, USA – North American headquarters and primary operational center
• Silver Spring, MD, USA – Additional regional office
• North Bethesda, MD, USA – New headquarters and retail store facility
• Germany – Original headquarters and manufacturing base
• Brazil – Regional office supporting Latin American markets
• China – Asian operations and distribution hub