Jollibee

Jollibee is a renowned Filipino fast-food chain that has captivated taste buds worldwide with its unique blend of Western fast-food favorites and Filipino culinary traditions. Established in 1978 by Tony Tan Caktiong, Jollibee has grown from a modest ice cream parlor into a global brand.

It boasts over 1,700 stores across 17 countries, including the United States, Canada, and several nations in Asia and Europe. This expansive growth shows its wide-reaching popularity and appeal.

Signature Offerings

At the heart of Jollibee's menu is its flagship product, Chickenjoy—a crispy, juicy fried chicken that has become synonymous with the brand. Complementing this are other beloved items such as Yumburger, a savory hamburger with a unique dressing, and Jolly Spaghetti, a sweet-style spaghetti with rich tomato sauce, hot dog slices, and cheese.

The menu also includes various burgers, chicken sandwiches, sides, and desserts, all crafted to deliver a joyful dining experience that blends Filipino flavors with fast-food favorites.

Global Expansion

Jollibee's international expansion has been both strategic and ambitious. In the United States alone, the brand has 72 locations as of February 2024, mainly in California, Texas, and New York.

The company has announced plans to open 500 new stores in North America over the next five to seven years, aiming to introduce its distinct offerings to wider audiences.

Locations in the United States

Jollibee operates numerous locations across the U.S., including:

• California: 31 locations in cities like Los Angeles, Daly City, West Covina, Long Beach, San Francisco, and Los Angeles.
• Texas: 6 locations, including Pearland and Missouri City.
• New York: 5 locations in New York City and Queens.
• Hawaii: 5 locations focusing on Honolulu.
• Nevada: 4 locations mainly in Las Vegas.
• Florida: 4 locations including Orlando and Hollywood.
• Illinois: 4 locations, with branches in Chicago.
• New Jersey: 4 locations including Jersey City and Newark.
• Washington: 1 location in Tacoma.
• Pennsylvania: 1 location in Upper Darby.

Franchising Opportunities

In March 2025, Jollibee launched its franchising program in the U.S., seeking multi-unit franchisees to support its rapid expansion. The company aims to have 350 stores across the U.S. and Canada in the coming years.

Franchise-owned stores are projected to make up the majority of its expanding footprint, demonstrating the company's commitment to community involvement and business growth.

Jollibee's unique fusion of flavors, commitment to quality, and community-focused approach continue to drive its success and expansion, making it a beloved brand for many.