Johnson Outdoors

Johnson Outdoors Inc. is a leading global innovator in outdoor recreation equipment and technologies, dedicated to inspiring people to experience the awe of the great outdoors. Founded in 1970, the company designs, manufactures, and markets a diverse portfolio of products across four primary segments: Fishing, Diving, Camping, and Watercraft Recreation.

Fishing Segment

Under the Fishing segment, Johnson Outdoors offers a range of products designed to enhance the fishing experience including:

• Minn Kota®: Renowned for its trolling motors, shallow water anchors, and battery chargers, Minn Kota provides anglers with reliable and efficient tools for their fishing adventures.
• Humminbird®: Specializing in fishfinders, sonar systems, and GPS equipment, Humminbird enables fishermen to locate fish and navigate waters with precision.
• Cannon®: Offering downriggers and accessories, Cannon supports controlled-depth fishing, allowing anglers to target specific depths effectively.

Diving Segment

The Diving segment features SCUBAPRO®, a brand celebrated for its high-quality diving equipment including regulators, buoyancy compensators, wetsuits, and accessories. SCUBAPRO is committed to providing divers with gear, expertise, and community that elevate their underwater experiences.

Camping Segment

In the Camping segment, Johnson Outdoors offers products under the Jetboil® and Eureka!® brands.

• Jetboil®: Known for its portable outdoor cooking systems, Jetboil provides campers with efficient and reliable cooking solutions.
• Eureka!®: Offering tents, backpacks, and other camping gear, Eureka! ensures campers have durable and functional equipment for their adventures.

Watercraft Recreation Segment

The Watercraft Recreation segment includes Old Town® and Carlisle® brands.

• Old Town®: Specializing in canoes, kayaks, and paddleboards, Old Town crafts watercrafts catering to various recreational activities on the water.
• Carlisle®: Providing paddles and accessories, Carlisle complements the watercraft experience with quality products.

Global Presence

Johnson Outdoors operates globally, with its headquarters located at 555 Main Street, Racine, Wisconsin, USA. The company also has a significant presence in Mankato, Minnesota, housing facilities for Minn Kota and Cannon brands.

Additional U.S. locations include:

• Alpharetta, Georgia and Eufaula, Alabama for Humminbird operations
• Old Town, Maine hosting Jetboil and Old Town Watercraft facilities

Internationally, Johnson Outdoors includes offices in:

• Toronto, Canada
• El Cajon, California

Commitment to Sustainability

Since its inception, Johnson Outdoors has been dedicated to environmental stewardship through initiatives such as using solvent-free glue and petroleum-free limestone X-Foam Neoprene in SCUBAPRO wetsuits. It has also transitioned Humminbird's internal packaging to recycled materials.

With a legacy of over 50 years, Johnson Outdoors continues to inspire outdoor enthusiasts by providing innovative products that enhance their experiences in nature.