Jockey International, Inc.

Jockey International, Inc. is a privately held American company renowned for its high-quality undergarments, sleepwear, and sportswear for men, women, and children. Established in 1876 by Samuel T. Cooper, the company has a rich history of innovation and commitment to comfort.

Headquartered in Kenosha, Wisconsin, Jockey employs over 1,600 associates worldwide, with operations in Canada, Germany, Hong Kong, New York, and North Carolina.

History and Innovation

The company's journey began with the production of superior wool socks for lumberjacks, addressing the need for durable and comfortable footwear. In 1934, Jockey revolutionized men's underwear by introducing the first Y-Front brief, offering unprecedented support and comfort.

This innovation marked a significant departure from restrictive undergarments of the Victorian era, aligning with evolving fashion and comfort preferences of men.

Product Line

Jockey's product line has expanded to include a diverse range of apparel. For men, the offerings encompass:

• Underwear
• T-shirts
• Sportswear
• Socks
• Boxer shorts
• Loungewear

Women's collections feature tops, hosiery, bottoms, and shapewear. Additionally, the company provides various apparel for girls, boys, and babies, ensuring comfort and quality across all ages.

Technological Advancements

A testament to Jockey's commitment to innovation is the Staycool line, introducing temperature-regulating underwear.

This line utilizes phase change technology to help wearers maintain a comfortable body temperature, showcasing the brand's dedication to integrating advanced technology into everyday apparel.

The Jockey Bra, protected by over 50 patents, reflects the company's focus on providing well-fitting and comfortable undergarments for women by volume.

Retail Presence and Market Position

In the United States, Jockey operates over 100 retail outlet stores and maintains a robust catalog and e-commerce business under its Direct to Consumer unit.

The brand holds a leading position in the U.S. department store channel, with major customers including Macy's, Lord & Taylor, Belk, JCPenney, and Kohl's.

Internationally, Jockey has a strong presence in countries like:

• India
• South Africa
• Australia/New Zealand

Often holding dominant market positions in these locations.

Social Responsibility

Beyond commercial endeavors, Jockey is committed to social responsibility through the Jockey Being Family Foundation, supporting adoption efforts to help children grow up in supportive homes.

Employees participate in charitable activities, including building homes through Habitat for Humanity and volunteering at local organizations.

Locations

• Kenosha, WI, USA
• Racine, WI, USA
• Canada
• Germany
• Hong Kong
• New York, USA
• North Carolina, USA

Summary

In summary, Jockey International, Inc. stands as a pioneer in the apparel industry, continually innovating to provide comfortable and high-quality products.

Its global presence and commitment to social responsibility underscore its enduring legacy and dedication to enhancing the lives of its customers and communities.