Ilitch Sports + Entertainment
Ilitch Sports + Entertainment
Industry
About Ilitch Sports + Entertainment
Ilitch Sports + Entertainment (IS+E) is a dynamic organization dedicated to delivering exceptional sports and entertainment experiences to fans, guests, and corporate partners.
As the business division of the Detroit Red Wings and Detroit Tigers, IS+E manages a diverse portfolio of venues and events that contribute to Detroit's vibrant cultural landscape.
Company Headquarters
Headquartered in Detroit, Michigan, IS+E oversees several iconic venues, including Little Caesars Arena, Comerica Park, and the historic Fox Theatre.
These venues host a wide array of events, from professional sports games to concerts and theatrical performances, catering to a broad spectrum of entertainment preferences.
Additionally, IS+E provides facility management services for Pine Knob Music Theatre, Michigan Lottery Amphitheatre at Freedom Hill, and Meadow Brook Amphitheatre, further enhancing its presence in the region's entertainment sector.
Locations
- Detroit, MI, USA – Headquarters and key venue management including Little Caesars Arena and Comerica Park
- Warren, MI, USA – Additional presence supporting regional entertainment initiatives
Partnerships
In October 2024, IS+E entered into a partnership with Wayne State University Department of Athletics, serving as the exclusive sports marketing agency for the Warriors.
This collaboration involves:
- Managing sponsorship sales
- Strategic planning for partner activations
- Elevating brand exposure and revenue opportunities for the athletic department
Leadership
Under the leadership of President and CEO Chris McGowan, appointed in January 2025, IS+E continues to innovate and enhance the fan experience across its venues and events.
McGowan's extensive background in professional sports and live entertainment positions IS+E to further solidify its role as a premier provider of sports and entertainment experiences in Detroit.
Company Role and Vision
Through strategic partnerships, innovative programming, and a commitment to excellence, Ilitch Sports + Entertainment plays a pivotal role in shaping Detroit's sports and entertainment landscape.
It offers memorable experiences that resonate with a diverse audience and continuously pushes to enhance fan engagement and regional cultural vitality.