Hudl

Hudl is a leading provider of performance analysis technology, offering a comprehensive suite of video and data tools designed to empower athletes, coaches, and teams across various sports. Founded in 2006 and headquartered in Lincoln, Nebraska, Hudl has grown to support over 230,000 teams in more than 40 sports worldwide.

The company's platform enables users to capture, analyze, and share video content seamlessly. Coaches can upload footage from games and practices, annotate it with telestration, voice, and text feedback, and deliver these insights directly to their athletes. This process facilitates detailed performance reviews and strategic planning.

Athletes benefit by building highlight reels to showcase their skills to recruiters, enhancing their visibility and opportunities.

Hudl's product offerings include online coaching tools, mobile and desktop applications, smart cameras, analytics, and customer education services. These tools cater to the needs of teams at all levels, from grassroots to professional organizations, ensuring every moment counts in the pursuit of excellence.

Strategic Acquisitions and Expansion

Hudl has expanded its capabilities through several strategic acquisitions:

• In 2014, entered the international soccer market by acquiring Replay Analysis and established an office in London.
• Acquired Ubersense, a Boston-based company specializing in slow-motion performance capture.
• In 2015, acquired Sportstec, an Australian sports performance analysis company, relocating Sportstec's office to Sydney's central business district.

Financial Milestones and Mission

As of 2025, Hudl reported a revenue of $132 million and serves approximately 3.5 million customers. Its mission is to build the world's most powerful network of sports video and data to empower teams to make every moment count.

Locations

Hudl has a global presence including the following offices:

• Lincoln, Nebraska
• Omaha, Nebraska
• London, England
• Sydney, Australia

This extensive network allows Hudl to provide localized support and services to its diverse clientele, reinforcing its commitment to enhancing athletic performance through innovative technology.