Hotel Indigo

Hotel Indigo is a chain of boutique hotels, part of InterContinental Hotels Group. It is promoted as being "the industry’s first branded boutique hotel experience." The concept includes a retail-inspired design concept. Guestrooms feature murals, area rugs, duvets and slipcovers that change periodically. Public spaces are transformed seasonally through changing aromas, music, artwork, murals and directional signage.