Hotel Equities

Hotel Equities is a premier hospitality operator and developer specializing in managing a diverse portfolio of hotels, resorts, and outdoor hospitality destinations across the United States, Canada, the Caribbean, and Latin America.

Established in 1989, the company has built a reputation for excellence in hotel management and development, focusing on full-service, select-service, independent, lifestyle, and resort assets.

Strategic Merger

In May 2025, Hotel Equities announced a strategic merger with Springboard Hospitality, effective May 1, 2025.

This merger combined Hotel Equities' expertise in managing branded, select- and full-service assets with Springboard Hospitality's strengths in managing independent, lifestyle, and resort properties.

The newly formed entity operates a broad portfolio of properties across the United States, Canada, the Caribbean, and Latin America, spanning urban, resort, and outdoor destinations.

Services Offered

The company's services encompass hotel management, development, and financing.

Hotel Equities manages a diverse range of properties, including full-service, select-service, boutique, independent, and lifestyle hotels.

They also provide development services for various hotel segments like resort, full-service, independent, select-service, and extended-stay hotels, creating profitable ventures for investors.

Additionally, the company offers operational best practices across properties, including revenue management, housekeeping, maintenance, and food service.

Headquarters and Locations

Headquartered in Alpharetta, Georgia, Hotel Equities has expanded its presence with corporate offices in several U.S. cities:

• Fargo, North Dakota
• Honolulu, Hawaii
• Los Angeles, California
• Miami, Florida
• Nashville, Tennessee
• New York, New York
• Seattle, Washington
• Washington, D.C.

Internationally, the company has offices in:

• Calgary, Alberta
• Edmonton, Alberta
• Vancouver, British Columbia

Additional U.S. locations include:

• El Paso, Texas
• Ann Arbor, Michigan
• Virginia Beach, Virginia
• Kansas City, Missouri
• Green Bay, Wisconsin

Financials and Scale

As of June 2025, Hotel Equities reported an annual revenue of approximately $750 million and employed over 1,000 associates across six continents, including North America, Asia, and Africa.

The company's portfolio includes over 135 hotels, with a focus on upper midscale and full-service properties in the U.S. and Canada.

Commitment to Excellence

Hotel Equities' commitment to excellence is reflected in its operational best practices, shared and replicated across all properties. These practices include friendly front desk demeanors, precise revenue management, meticulous housekeeping, systematic maintenance, and food service excellence.

The company's dedication to guest satisfaction and profitability has earned it industry recognition for management and service excellence year after year.