HelloFresh

HelloFresh is a global leader in the meal-kit industry, offering a diverse range of services designed to simplify home cooking and promote healthier eating habits.

Founded in Berlin, Germany, in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson, the company has expanded its reach to numerous countries, including the United States, Australia, Canada, New Zealand, and various European nations such as Germany, Austria, Switzerland, Belgium, the Netherlands, Luxembourg, France, Italy, Ireland, Spain, and the United Kingdom.

Product and Services

HelloFresh's core offering is its meal-kit subscription service, which delivers fresh, pre-portioned ingredients and easy-to-follow recipes directly to customers' doorsteps.

This service is designed to make home cooking more accessible and enjoyable, catering to a wide array of dietary preferences and culinary skills.

Customers can choose from a variety of meal plans, including:

• Meat & Veggies
• Veggie
• Family Menu
• Fit & Wholesome
• Quick & Easy
• Pescatarian

In addition to meal kits, HelloFresh has diversified its offerings to include ready-to-eat meals through its Factor brand, which provides fresh, pre-cooked meals focusing on health and nutrition.

The company also delivers seafood and meat products, as well as premium pet food, all aimed at providing high-quality food solutions directly to consumers.

Sustainability and Innovation

Sustainability is a cornerstone of HelloFresh's operations. The company is committed to reducing food waste and ensuring CO₂-neutral delivery of every box.

In November 2021, HelloFresh launched its Climate Labeling Initiative, allowing consumers to identify recipes that produce up to 85% fewer CO₂ emissions, thereby promoting more sustainable meal choices.

Global Presence

HelloFresh operates in multiple countries, with significant market presence in the United States, where it is the largest meal-kit provider.

The company's U.S. operations are responsible for a substantial portion of its revenues, reflecting its strong foothold in the American market.

Locations

HelloFresh's headquarters are located at Prinzenstraße 89, Berlin, Germany.

In the United States, the company has multiple locations including:

• New York, NY
• Naperville, IL
• Goodyear, AZ
• Boulder, CO
• Glendale, AZ
• Oak Park, IL
• Detroit, MI

Through its innovative approach to meal delivery, commitment to sustainability, and diverse product offerings, HelloFresh continues to revolutionize the way people eat, making home-cooked meals more accessible, enjoyable, and environmentally friendly.