GUESS?, Inc.

Guess?, Inc. is a prominent American fashion brand renowned for its stylish and innovative apparel and accessories. Established in 1981 by the Marciano brothers—Georges, Maurice, Armand, and Paul—Guess began as a denim-focused brand and has since expanded its product range to include diverse clothing and fashion accessories for men, women, and children.

The company's product portfolio encompasses a wide range of items, including jeans, pants, skirts, dresses, shorts, blouses, shirts, jackets, activewear, knitwear, and intimate apparel. Guess also offers a variety of accessories such as eyewear, watches, handbags, footwear, kids' and infants' apparel, outerwear, fragrance, jewelry, and other fashion accessories.

These products are marketed under several brand names:

• GUESS, GUESS?, GUESS U.S.A.
• GUESS Jeans, GUESS? and Triangle Design
• MARCIANO, Question Mark and Triangle Design
• a stylized G and a stylized M
• GUESS Kids, Baby GUESS, YES
• G by GUESS, GUESS by MARCIANO, and Gc

Guess operates through multiple distribution channels, including direct-to-consumer retail stores, wholesale partnerships, and licensing agreements. The company has a significant global presence, with over 1,600 stores worldwide as of 2023.

Its operations are organized into five segments: Americas Retail, Americas Wholesale, Europe, Asia, and Licensing. The brand is also known for its iconic advertising campaigns featuring numerous supermodels, which have been instrumental in establishing its image in the fashion industry. These campaigns contribute to Guess's reputation for blending contemporary style with a youthful and adventurous spirit.

In terms of financial performance, Guess reported a revenue of $3.0 billion in fiscal year 2024, marking a 7.9% increase compared to the previous year. The company's market capitalization stood at approximately $644.5 million as of 2024.

Headquarters and Locations

Guess's headquarters are located in Los Angeles, California, United States. It also has a significant presence in Europe, with its European headquarters situated in Bioggio, Switzerland.

In the United States, Guess operates retail locations in various cities, including:

• Yonkers, NY, USA
• Jackson, MS, USA