Groot Hospitality

Groot Hospitality is a prominent hospitality company founded in 2018 by David Grutman, headquartered in Miami Beach, Florida. Known for its innovative blend of upscale dining, luxurious decor, and marquee entertainment, Groot Hospitality creates immersive, high-energy experiences that captivate guests and establish unique social environments.

Operating with approximately 500 employees, the company manages a diverse portfolio of high-end restaurants, nightclubs, and hotels across multiple major cities. With a reported annual revenue of around $59 million in 2023, Groot Hospitality continues to expand its national presence and shape the hospitality landscape through strategic partnerships and cutting-edge guest engagement.

Company Overview and History

Founded: 2018
Founder: David Grutman
Headquarters: Miami Beach, Florida, USA
Industry: Hospitality
Employees: Approximately 500
Annual Revenue: Approximately $59 million (2023)

Groot Hospitality Mission Statement

To create unique atmospheres that blend upscale dining, luxurious decor, marquee entertainment, and highly shareable moments, ensuring each guest experiences a one-of-a-kind escape into a vibrant, dynamic world.

What Makes Groot Hospitality Different

Groot Hospitality distinguishes itself by delivering immersive, 360-degree experiences across its venues. The company programs physical spaces that integrate headline performances and social media vignettes to provide high-energy, high-impact, and highly memorable guest experiences that set them apart in the competitive hospitality industry.

Immersive Venue Experiences

By combining upscale design, live entertainment, and dynamic social media engagement, Groot Hospitality transforms each visit into a highly shareable and unique experience that resonates with modern audiences seeking more than just dining or nightlife.

Strategic Location Presence

With venues located in key cities such as Miami, Las Vegas, and Dallas, Groot Hospitality leverages high-profile markets to elevate its brand recognition and deliver luxury hospitality on a national scale.

Groot Hospitality Portfolio and Venues

Groot Hospitality's diverse portfolio includes nightclubs, restaurants, and hotels designed to deliver upscale and memorable experiences.

Nightclubs

• LIV: Iconic nightclub locations in Miami and Las Vegas known for vibrant nightlife and exclusive events.

Restaurants

• Komodo: Upscale Asian fusion dining with locations in Miami, Dallas, and Las Vegas.
• Papi Steak: Contemporary steakhouse experience in Miami and Las Vegas.
• Casadonna: Elevated dining destination in Miami.
• Swan: Stylish restaurant in Miami offering innovative cuisine.
• Strawberry Moon: Trendsetting Miami restaurant known for its ambiance and menu.
• The Key Club: Beachfront restaurant in Miami blending culinary excellence with scenic views.

Hotels

• The Goodtime Hotel: Boutique hotel in Miami offering luxurious accommodations and vibrant social spaces.

Groot Hospitality Business Model and Operations

Groot Hospitality operates a portfolio of luxury venues that integrate dining, entertainment, and hospitality services. The company generates revenue through its restaurants, nightclubs, and hotel operations, leveraging partnerships with notable figures and strategic brand positioning to expand its market presence.

Revenue Streams

Income is generated primarily from venue operations including upscale dining, nightlife events, and hotel accommodations, supported by marketing and brand collaborations that enhance customer engagement and loyalty.

Expansion and Partnerships

The company has extended its footprint to key markets beyond Miami, entering Dallas and Las Vegas, and continues to pursue strategic partnerships to increase brand visibility and guest experiences.

Employment and Career Opportunities at Groot Hospitality

Groot Hospitality offers a variety of dynamic career opportunities across its venues, emphasizing a vibrant work culture and diverse roles in hospitality, culinary arts, management, and entertainment.

Available Positions

• Hospitality staff roles including servers, bartenders, and hosts
• Culinary positions such as chefs and kitchen staff
• Management roles overseeing venue operations and guest services
• Entertainment and event coordination professionals

Work Environment and Culture

The company fosters a creative and inclusive environment designed to inspire employee growth and engagement within the fast-paced hospitality industry.

Financial Performance and Market Position

Groot Hospitality maintains a strong financial position with reported annual revenues of approximately $59 million as of 2023, underscoring its role as a leading player in luxury hospitality.

Market Leadership

The company has established itself as a key leader in the Miami hospitality scene, renowned for innovative concepts and high-profile events. Their ongoing expansion into cities like Dallas and Las Vegas demonstrates growing national influence.

Competitive Edge

Groot Hospitality competes with prominent groups such as Tao Group Hospitality, Major Food Group, and Hakkasan Group, leveraging its unique combination of upscale dining, entertainment, and luxury to maintain a competitive advantage.

Corporate Social Responsibility

While specific CSR programs are not publicly detailed, Groot Hospitality’s emphasis on creating inclusive and highly shareable experiences reflects a commitment to community engagement and enhanced customer satisfaction within its venues.

Groot Hospitality Locations and Contact Information

Below is the contact information for Groot Hospitality’s main office.

Corporate Headquarters Address

1680 Meridian Ave, Suite 303
Miami Beach, FL 33139, USA
Phone: (305) 534-7101
Website: groothospitality.com

Contact Email

[email protected]

Competitive Analysis

Groot Hospitality holds a competitive position within the high-end hospitality market, standing out due to its integrated approach to dining, entertainment, and luxury experiences. By combining social media engagement with marquee venues, the company differentiates itself from competitors like Tao Group Hospitality, Major Food Group, and Hakkasan Group.

Future Outlook for Groot Hospitality

Looking ahead, Groot Hospitality aims to further expand its portfolio and geographic reach. The planned opening of the "Somewhere Else" resort at Atlantis Paradise Island in 2024 exemplifies its growth strategy and commitment to innovation in hospitality.

Growth and Innovation Strategies

• Expansion into new markets beyond current cities
• Development of immersive resort and hospitality experiences
• Leveraging technology and social media to enhance guest engagement
• Building strategic partnerships to increase brand influence

Investment in Technology

Groot Hospitality invests in digital marketing and social media platforms to promote its venues and enrich guest experiences, demonstrating a forward-looking approach that integrates technology-driven engagement strategies within the hospitality industry.