Greenwood Hospitality Group

Greenwood Hospitality Group: Hotel Investment and Management

Greenwood Hospitality Group is a privately held hotel investment and management company. It specializes in the acquisition, repositioning, and management of upscale, full-service, and select-service hotels.

Founded by industry veterans Tom Conran, Aik Hong Tan, and Bill Kohl, the company has established a reputation for delivering exceptional service and superior returns to investors and hotel owners.

Portfolio Overview

The company's portfolio includes a diverse range of properties, from luxury and upper-upscale soft-branded hotels to independent assets. Approximately 60% of their portfolio comprises unique and singular properties.

This reflects Greenwood's commitment to offering distinctive experiences to its guests through these differentiated assets.

The Greenwood EFFECT Cultural Platform

Greenwood's hospitality approach is based on a cultural platform called "The Greenwood EFFECT". This stands for Engagement, Fun, Flexibility, Empowerment, Community, and Trust.

This framework guides operations and interactions with both guests and team members, fostering a positive and collaborative environment.

Strategic Alliance and Services

In March 2022, Greenwood Hospitality formed a strategic alliance with Hotel Equities. This union created a vertically integrated platform across all hospitality categories and chain scales.

The partnership aims to provide industry-leading services including operations, sales and marketing, revenue generation, human resources, development, and training to clients.

Company Locations and Key Properties

As of June 2025, Greenwood Hospitality Group operates in multiple locations across the United States.

• Chicago, Illinois — Key operational hub.
• Dearborn, Michigan — Home to The Henry, an Autograph Collection hotel.
• Tulsa, Oklahoma — Location of Tulsa Club Hotel, part of the Curio Collection by Hilton.