GreatLife Golf

GreatLIFE Golf is a prominent golf course management company that has significantly expanded its presence in the United States through strategic mergers and acquisitions.

In September 2022, GreatLIFE Golf & Fitness merged with Brown Golf, creating one of the largest golf holding and management entities in the country.

This merger resulted in a combined portfolio of 70 golf courses, 25 gyms, and one bowling center across nine states.

Mission and Brands

The company's mission is to enrich the lives of individuals and families through the game of golf, fostering positive social connections, and promoting healthy lifestyles.

GreatLIFE Golf operates under four key brands: Signature, Premier, Classic, and Destination, offering a diverse range of golfing experiences to cater to various preferences.

Golf and Fitness Integration

In addition to its extensive golf course portfolio, GreatLIFE Golf has integrated fitness centers into many of its locations, pioneering a hybrid model that combines golf and fitness.

This innovative approach has proven successful, as evidenced by the significant membership growth at Berkshire Country Club in Topeka, Kansas, where membership increased from 2,000 to 6,000 members in just 120 days after adding a fitness center.

Technology and Operations

To enhance operational efficiency and member experience, GreatLIFE Golf developed GolfBack, a proprietary technology platform that serves as a comprehensive booking engine and customer relationship management tool.

This platform is utilized by over 75 clubs, streamlining operations and providing valuable insights to both management and members.

Recent Acquisitions

In early 2024, GreatLIFE Golf expanded its portfolio by acquiring Sapona Golf & Swim Club in Lexington, North Carolina, and Country Club of Mount Dora in Mount Dora, Florida.

These acquisitions reflect the company's ongoing commitment to growth and enhancing its offerings to members.

Partnerships

GreatLIFE Golf's dedication to innovation and community engagement is further demonstrated through its partnership with Lightspeed Commerce Inc.

This collaboration aims to provide technology-driven golf experiences, integrating Lightspeed's point-of-sale and payment solutions with GreatLIFE's operations to deliver exceptional service to members.

Locations

• Wichita, KS, USA
• Durham, NC, USA
• Orlando, FL, USA

With a strong presence in multiple states, including Kansas, North Carolina, and Florida, GreatLIFE Golf continues to focus on strategic expansion while maintaining its commitment to enriching lives through golf, fitness, and community engagement.