goop Kitchen

goop Kitchen is a health-focused, takeout and delivery service that extends the ethos of the modern lifestyle brand, goop, founded by Gwyneth Paltrow in 2008. Launched in March 2021, goop Kitchen offers a menu of nutritious and delicious meals. These include hearty bowls, vibrant salads, and flavorful handhelds.

All meals are designed to be gluten-free and often finished with goop Certified Clean sauces, dressings, and marinades.

The goop Certified Clean (GCC) standard ensures that menu items are free from processed sugars, processed foods, gluten, dairy, peanuts, and preservatives.

This commitment to clean eating is reflected in sourcing practices, with ingredients like Mary's free-range chicken from Pitman Family Farms and ocean-farmed salmon from Norway. The salmon is certified by Best Aquaculture Practices, Global G.A.P., and ASC.

Additionally, produce and greens are sourced organically and locally whenever possible.

Ordering and Loyalty Program

To enhance customer convenience, goop Kitchen provides an intuitive mobile app. Users can place orders for pickup or delivery, reorder favorite items, and access exclusive in-app dishes.

The app features the goop Kitchen Insider loyalty program, letting customers earn points, unlock rewards, and enjoy benefits like unlimited free delivery and special culinary experiences.

Locations

As of July 2025, goop Kitchen operates multiple locations across Southern California.

• Santa Monica: 11419 Santa Monica Blvd, Los Angeles, CA 90025
• Studio City: 5643 Lankershim Blvd, North Hollywood, CA 91601
• South Bay: 710 South Allied Way, El Segundo, CA 90245
• Beverly Hills: 345 N. Maple Drive, Suite 100, Beverly Hills, CA 90210
• Venice Beach: 401 Lincoln Blvd, Venice, CA 90291
• Robertson: 8600 W Pico Blvd, Los Angeles, CA 90035
• Costa Mesa: 1750 Newport Blvd, Costa Mesa, CA 92627
• Silver Lake: 1411 Sunset Blvd, Los Angeles, CA 90026
• Los Angeles, CA, USA: Additional main location

Each location offers a unique dining experience. Some are situated within food halls or shared kitchen spaces, providing convenient options for pickup or delivery.

Reputation and Impact

goop Kitchen's dedication to clean, sustainable, and delicious food has garnered positive reviews from customers and media alike.

It has solidified its position as a leading choice for health-conscious takeout and delivery within the Los Angeles area.