Flowerama

Flowerama is a prominent floral retailer with a rich history dating back to 1952. Founded as Frink's Green House, Inc. by Maurice and Herbert Frink in Cedar Falls, Iowa, the company initially focused on wholesale flower production. Over the years, Flowerama has evolved into a full-service florist, offering a wide array of products and services to meet diverse customer needs.

Product Offerings

Flowerama provides an extensive selection of fresh flowers, including roses, lilies, daisies, and exotic blooms, catering to various occasions such as birthdays, anniversaries, and celebrations. In addition to cut flowers, the company offers healthy green plants and vibrant blooming plants, ideal for home décor or as thoughtful gifts.

Customers can also find gourmet chocolates, mylar balloons, greeting cards, and unique gifts like inspirational keepsakes, flags, and spinners. For special events, Flowerama specializes in sympathy tributes, wedding flowers, corsages, and boutonnieres, ensuring each arrangement is crafted with care and attention to detail.

Services

As a full-service florist, Flowerama is committed to providing exceptional customer service. The company offers same-day delivery for local orders placed before noon, ensuring timely and fresh deliveries.

With a network of over 60 freestanding centers across the United States, Flowerama has established a strong presence in various states, including Ohio, Iowa, Minnesota, and Texas. Each location is dedicated to upholding the company's standards of quality and customer satisfaction.

History and Expansion

The journey of Flowerama began with the Frink brothers' greenhouse operations, which expanded to include a second 60,000-square-foot facility in Waterloo, Iowa, in 1965. Recognizing the need for stable retail outlets, Flowerama introduced the Mobile Merchandiser in 1967—a portable trailer offering a 24' by 32' sales and display area at high-traffic sites like supermarkets and shopping centers.

This innovation led to the opening of company-owned stores in regional shopping malls in Iowa and Minnesota in 1970, providing a comfortable, year-round environment for customers. The success of these stores paved the way for franchising in 1972, allowing Flowerama to expand its reach. In 1986, the company transitioned to freestanding floral centers, marking a significant shift in its retail strategy. By 2011, Flowerama became part of the 1-800-Flowers Retail, Inc. family, joining the largest floral franchise organization in the world.

Locations

Flowerama operates over 60 freestanding centers across the United States, with notable locations focusing on quality and customer satisfaction, including:

• Cedar Rapids, IA: The company's headquarters, serving as a hub for operations and a testing ground for new product lines.
• Waterloo, IA: Home to the original greenhouse operations and a key location in the company's history.
• Saint Paul, MN: A local floral provider of choice, offering high-end floral designs and exceptional service.
• Overland Park, KS: Provides a wide selection of flower arrangements, including popular bouquets like the Serenity Sage and Sage Harvest Bouquets.

Each location is dedicated to delivering quality products and services, ensuring customer satisfaction across all regions.

In summary, Flowerama's commitment to quality, affordability, and customer service has solidified its reputation as a leading floral retailer. With a diverse product range and a network of locations nationwide, Flowerama continues to bring beauty and joy to customers through its thoughtfully crafted floral arrangements and gifts.