Fleet Farm

Fleet Farm, headquartered in Appleton, Wisconsin, is a prominent retail chain that has been serving the Upper Midwest since 1955. Established by Stewart Mills Sr. and his sons, Stewart Jr. and Henry, the company began as Fleet Wholesale Supply in Marshfield, Wisconsin. It initially catered primarily to farmers' needs.

Over the decades, Fleet Farm has expanded its offerings and footprint. It has become a trusted destination for a diverse range of products and services.

As of 2023, Fleet Farm operates 53 stores across

• Minnesota
• Iowa
• Wisconsin
• North Dakota
• South Dakota

The company recently expanded with a new store in Muskego, Wisconsin, opening in August 2023. Each store typically spans approximately 200,000 square feet and offers a comprehensive selection of products.

Product Range

Fleet Farm's extensive product range encompasses:

• Outdoor Gear: Hunting and fishing equipment including firearms, ammunition, and related accessories.
• Farming and Pet Supplies: Animal feed, pet food, and various farming implements.
• Home Improvement Tools: A wide array of tools and hardware for home projects.
• Automotive Goods: Auto parts, tires, and maintenance services.
• Clothing and Footwear: Apparel suitable for work, outdoor activities, and casual wear.
• Food and Snacks: A selection of pantry items and packaged snacks.

Many Fleet Farm locations feature automotive service centers, gas stations, and car washes, adding convenience for customers.

Company Values and Mission

The company's commitment to quality and value is reflected in its dedication to offering superior products at competitive prices. Fleet Farm's mission is rooted in Midwestern values emphasizing honesty, integrity, hard work, and loyalty to customers and partners.

Distribution and Logistics

Supporting its growth, Fleet Farm operates a 1 million square foot distribution center in Chippewa Falls, Wisconsin. This facility serves all its locations ensuring customers' favorite products are consistently in stock.

Locations

• Appleton, Wisconsin (Headquarters)
• Fargo, ND, USA
• Marshfield, Wisconsin
• Muskego, Wisconsin