Fleet Farm

Fleet Farm is a prominent American retail company established in 1955 by Stewart Mills Sr., Stewart Mills Jr., and Henry Mills II, headquartered in Appleton, Wisconsin. It is widely recognized for providing a broad selection of high-quality, value-priced merchandise and services catering to active, outdoor, suburban, and farm communities. Serving primarily Midwestern customers, Fleet Farm has cultivated a loyal customer base through its expansive product offerings and community-oriented approach.

With over 6,600 employees and annual revenues estimated between $1 billion and $5 billion, Fleet Farm operates numerous retail locations across Minnesota, Iowa, Wisconsin, North Dakota, and South Dakota. The company also supports local economies by offering job opportunities and engaging in community initiatives. Its mission emphasizes a commitment to hardworking families, delivering an inviting shopping experience with a unique blend of general store warmth and specialty store expertise.

When Was Fleet Farm Established?

Founded: 1955
Founders: Stewart Mills Sr., Stewart Mills Jr., Henry Mills II
Headquarters: Appleton, Wisconsin, USA
Industry: Retail
Employees: 6,600+
Annual Revenue: $1B to $5B

Fleet Farm's Mission Statement

"Fleet Farm is committed to serving hardworking Midwestern families by offering a unique mix of high-quality, value-priced merchandise and services for active, outdoor, suburban, and farm communities."

What Is Fleet Farm Known For?

Fleet Farm stands out as a trusted Midwest retail leader by combining the heart of a general store with the expertise and selection of a specialty store, creating a one-stop shopping destination with a neighborly atmosphere.

Extensive Product Range for Outdoor and Farm Communities

The company offers a broad assortment of goods including hunting and fishing equipment and licenses, small appliances, household goods, automotive products, clothing and footwear, toys, food, hardware, lawn and garden supplies, paint, pet supplies, sporting goods, tools, and farm supplies to meet the diverse needs of its customers.

Value-Based Retail Model with Added Services

Fleet Farm operates as a value-based retailer, frequently featuring automotive service centers, gas stations, and car washes at many store locations. This comprehensive approach focuses on convenience and customer satisfaction for active and farm-oriented communities.

Where Does Fleet Farm Operate?

Fleet Farm maintains a strong presence in the Midwest with retail stores spanning Minnesota, Iowa, Wisconsin, North Dakota, and South Dakota. Its corporate headquarters is located in Appleton, Wisconsin, with a key distribution center situated in Chippewa Falls, Wisconsin.

The company's wide geographic footprint supports regional agricultural and suburban markets, embedding Fleet Farm deeply in its operating communities.

Midwestern States with Fleet Farm Locations

Fleet Farm operates across multiple states including Minnesota, Iowa, Wisconsin, North Dakota, and South Dakota, delivering tailored merchandise and services to these regions.

Who Owns Fleet Farm?

Fleet Farm remains a respected and privately held company built on a family legacy since its founding in 1955. Its ownership continues to uphold core Midwestern values focusing on quality, customer service, and community support.

Is Fleet Farm Currently Hiring?

You can check out the open positions that Fleet Farm has right here on OysterLink.