First Supply LLC

First Supply LLC is a family-owned wholesale distributor established in 1897, specializing in providing industrial customers and building contractors with a comprehensive range of products and services.

Headquartered in Madison, Wisconsin, the company operates over 25 locations across the Upper Midwest, including Wisconsin, Minnesota, Iowa, Illinois, and Michigan's Upper Peninsula.

Product Offerings

The company's extensive product offerings encompass plumbing, heating, air conditioning (HVAC), builder supplies, waterworks, pump, well, septic, industrial, and municipal markets.

Additionally, First Supply operates 18 Kitchen & Bath Stores under the Gerhard's Kitchen & Bath and Kohler Signature Store brands, providing a wide variety of kitchen and bath choices from contemporary to traditional styles.

Mission and Values

First Supply's mission is to deliver quality products and services in a timely, accurate, and cost-effective manner. The company is committed to:

• Providing creative solutions to customer needs
• Employing skilled and motivated personnel
• Maintaining strong supplier relationships

Awards and Recognition

The company has been recognized with several honors, including being named a Top Workplace by USA Today in 2025 and receiving the Top Workplace Industry Award in 2024.

Locations

First Supply LLC operates in various locations across the Upper Midwest to serve a diverse customer base. Key locations include:

• Madison, WI (Headquarters)
• Rochester, MN
• Appleton, WI
• Brainerd, MN
• Brookfield, WI
• Cedar Rapids, IA
• Champlin, MN
• Delavan, WI
• Dubuque, IA
• Eau Claire, WI
• Freeport, IL
• Green Bay, WI
• Janesville, WI
• Kenosha, WI
• La Crosse, WI
• Oak Creek, WI
• Oshkosh, WI
• Owatonna, MN
• Platteville, WI
• Plover, WI
• Racine, WI
• Rhinelander, WI
• Rockford, IL
• Sheboygan, WI
• South St. Paul, MN
• Tomah, WI
• Twin Cities, MN
• Wausau, WI
• West Bend, WI
• Winona, MN