FAO Schwarz

FAO Schwarz, established in 1862 by Frederick August Otto Schwarz, is renowned as one of the oldest and most iconic toy retailers in the United States. Originating in Baltimore, Maryland, the company relocated to New York City in 1870. It has since become a beloved destination for families and toy enthusiasts worldwide.

The store is celebrated for its vast selection of high-end toys, including life-sized stuffed animals, interactive games, and exclusive merchandise. FAO Schwarz is committed to providing unique, one-of-a-kind toys sourced from around the globe, ensuring that each visit offers a new adventure for the imagination.

One of the most iconic features of FAO Schwarz is its giant dance-on piano, famously featured in the 1988 film "Big," starring Tom Hanks. This interactive piano allows visitors to play melodies with their feet, creating a memorable experience for all ages.

In 2015, the original flagship store on Fifth Avenue closed due to rising rents and increased competition from online retailers. However, FAO Schwarz made a triumphant return in 2018 with the opening of a new flagship store at 30 Rockefeller Plaza in New York City's Rockefeller Center.

This 20,000-square-foot store combines the brand's rich history with modern retail experiences, featuring live toy demonstrations and a curated selection of exclusive products.

Locations

FAO Schwarz has expanded its presence beyond New York City, offering a unique shopping experience worldwide. Locations include:

• NYC, NY, USA: The flagship at Rockefeller Center.
• Chicago
• Beijing
• London
• Dublin
• Pop-up stores in Canada, Ireland, and France.

These international and pop-up locations further solidify FAO Schwarz's status as a global icon in the toy industry.

FAO Schwarz continues to be a destination where families and toy enthusiasts can create lasting memories. Whether visiting the flagship store or exploring international locations, the brand remains dedicated to inspiring wonder and excitement in children and adults alike.