Fabletics

Fabletics is a global active lifestyle brand specializing in high-performance activewear, footwear, and accessories for both men and women. Founded in 2013 by Adam Goldenberg, Don Ressler, and actress Kate Hudson, the company has rapidly expanded its presence. It offers a unique blend of fashion-forward designs and functional athletic apparel.

Central to Fabletics' business model is its VIP Membership Program, which boasts over 2.4 million members. This program provides members with exclusive benefits, including significant discounts, early access to new collections, and personalized shopping experiences.

Members receive a monthly Member Credit, which can be used to purchase items or skipped to avoid charges, ensuring flexibility and value.

The brand's product offerings are diverse, encompassing a wide range of activewear designed to inspire energy and confidence. Fabletics is committed to inclusivity, offering sizes from XXS to 4X for women and XS to XXL for men, ensuring a fit for everyone.

Collaborations with celebrities like Khloé Kardashian and Kevin Hart have resulted in exclusive collections that resonate with a broad audience.

Sustainability

Sustainability is a cornerstone of Fabletics' operations. The company has achieved CarbonNeutral® certification and uses over 60% sustainable and recycled materials in its fabrics. Packaging materials, including polybags, mailers, and cartons, are made from recycled materials, reflecting the brand's commitment to environmental responsibility.

Retail Presence

Fabletics operates over 100 brick-and-mortar stores across multiple regions. These include:

• United States
• Canada
• Europe
• Australia

Each store features the brand’s proprietary OmniShop technology, which seamlessly links online and offline activity for members and associates. This creates a unique and frictionless shopping environment.

Product Expansion

In addition to women's activewear, Fabletics has expanded into men's activewear and loungewear, further broadening its market reach. The brand's dedication to quality, inclusivity, and sustainability has solidified its position as a leader in the activewear industry.

Headquarters and Locations

Fabletics' headquarters are located in El Segundo, California, USA.

Additional company locations include:

• Evanston, IL, USA
• Compton, CA, USA
• St. Louis, MO, USA