El Super

El Super is a prominent supermarket chain operating primarily in the southwestern United States. It has a strong presence in California, Arizona, Nevada, New Mexico, and Texas. Founded in 1997, El Super focuses on high-quality groceries, fresh produce, meats, and authentic Latin American products.

The company specifically caters to the preferences of Hispanic communities, offering competitive prices and a wide variety of products. The stores are known for their vibrant atmosphere, ethnic foods, and specialty departments like in-house bakeries (panaderías) and butcher shops (carnicerías).

El Super's mission is to be the supermarket of choice in the communities it serves, providing quality products at the lowest prices possible.

Company Background

El Super is a subsidiary of Chedraui USA, Inc., which operates 123 stores under the El Super Markets and Fiesta Mart banners.

Chedraui USA, Inc. is in turn part of Grupo Comercial Chedraui, the third-largest retailer in Mexico.

Locations

As of July 2025, El Super operates 45 locations across the southwestern United States.

• North Las Vegas, NV
• Las Vegas, NV
• Los Angeles, CA
• Santa Ana, CA
• Phoenix, AZ
• Reno, NV
• Additional locations include Anaheim, Compton, Fresno, South Gate, Moreno Valley, and Salinas in California.
• Other Arizona locations include Glendale.

Store Experience

Each store offers a clean, modern, and welcoming atmosphere with a vast selection of grocery products from Latin America and local favorites.

Customers can enjoy freshly made breads and tortillas from the in-store bakery, select from the best cuts of meat, pork, and poultry from the full-service meat department, or choose ready-to-go dishes from the restaurant.

Commitment

El Super's dedication to quality, variety, and value has established it as a leading food retailer in the southwestern United States.

The company continues to serve the diverse culinary and cultural needs of its communities with passion and excellence.