DTLR, Inc.

DTLR, Inc., formerly known as Downtown Locker Room, is a prominent lifestyle retailer specializing in street-inspired footwear, apparel, and accessories. Established in 1982 and headquartered in Hanover, Maryland, the company has grown to operate over 250 stores across 19 states, primarily in the North and East of the United States.

In 2017, DTLR merged with Sneaker Villa, Inc., a Philadelphia-based retailer, to form a leading fashion chain. This strategic merger expanded their reach and product offerings, solidifying their position in the urban fashion market.

Product Range

DTLR's product range includes a wide selection of men's, women's, and children's footwear from renowned brands such as Nike, Jordan, New Balance, UGG, and more.

Their apparel collection features the latest fashion trends, including everyday wear, sportswear, outerwear, and exclusive collections.

Additionally, they offer various accessories to complement their footwear and apparel lines.

Retail Experience and Community Engagement

The company is known for its high-energy shopping experience, designed to resemble independent, locally managed specialty stores.

This approach, combined with a music-inspired retail atmosphere, has fostered strong connections with local communities.

DTLR's community engagement includes sponsoring youth football camps, partnering with local organizations for educational initiatives, and supporting various charitable causes.

Acquisition and Expansion

In February 2021, DTLR was acquired by JD Sports Fashion for $495 million, enhancing its presence in the North and East of the United States.

Locations and Headquarters

DTLR operates stores in various locations, including:

• Baltimore, MD, USA
• Greensboro, NC, USA

Their headquarters are situated at 1300 Mercedes Drive, Hanover, MD 21076.