Dolls Kill

Dolls Kill is a dynamic online fashion retailer that has carved a niche in the industry by embracing and celebrating alternative subcultures. Founded in 2011 by Shoddy Lynn and Bobby Farahi, the brand has grown into a global sensation. It offers a diverse range of clothing, footwear, accessories, and beauty products that cater to individuals who dare to express their unique identities.

The brand's aesthetic is a bold fusion of punk, goth, rave, festival, and streetwear styles. It appeals to those who seek to stand out and challenge conventional fashion norms. Dolls Kill's product offerings include:

• tops, bottoms, dresses, swimwear, outerwear, lingerie
• bags, belts, beauty products, hats, jewelry, shoes, tights, and socks
• exclusive collaborations with popular artists and influencers such as SpongeBob SquarePants, Hello Kitty, Marilyn Manson, and Trixie Mattel

In 2018, Dolls Kill expanded its portfolio by licensing and re-launching the iconic 1990s brand Delia's. This move infused Delia's with a nostalgic yet contemporary twist, allowing the brand to tap into the rich history of Delia's while introducing it to a new generation of fashion enthusiasts.

Dolls Kill's commitment to inclusivity is evident in its diverse sizing options, ensuring individuals of all body types can find styles that resonate with them. The brand fosters a vibrant community through its active presence on social media platforms, boasting over 3 million followers on Instagram. This engagement showcases new arrivals, promotions, and features user-generated content, turning customers into brand ambassadors.

In August 2022, Dolls Kill marked a significant milestone by opening its first permanent East Coast retail store in New York City's SoHo district. The flagship store spans 10,000 square feet across three floors. It offers an immersive shopping experience that reflects the brand's edgy and eclectic aesthetic. This expansion signifies Dolls Kill's dedication to providing both online and physical spaces where customers can fully immerse themselves in the brand's unique culture.

Headquarters and Team

Dolls Kill is headquartered in Los Angeles, California. The company operates with a team of over 300 employees, including designers, marketers, and e-commerce specialists.

Company Growth and Recognition

The company's rapid growth and innovative approach have garnered attention, with Inc. magazine naming it the "Fastest Growing Retailer" in 2014. Dolls Kill continues to challenge the fashion industry's status quo, empowering individuals to embrace their individuality and express themselves through bold and unconventional styles.

Locations

• Headquarters: Los Angeles, California, USA
• East Coast Retail Store: New York City, SoHo district
• Additional Location: Bayonne, NJ, USA