DIAMONDS DIRECT MANAGEMENT LLC

Diamonds Direct is a prominent jewelry retailer specializing in engagement rings, loose diamonds, wedding bands, and fine jewelry. Established in Charlotte, North Carolina, in 1995, the company has grown to operate 22 stores nationwide, offering an extensive selection of certified diamonds and designer jewelry.

In October 2021, Diamonds Direct was acquired by Signet Jewelers for $490 million in cash. Despite the acquisition, the company's leadership, storefronts, and branded offerings have remained unchanged. This allows them to continue providing a personalized shopping experience.

The company is known for its commitment to customer satisfaction, offering lifetime warranties, free cleanings, and upgrade options. Their knowledgeable staff assists customers in selecting the perfect piece, ensuring a no-risk shopping environment that maximizes the customer's budget and exceeds expectations.

Locations

Diamonds Direct operates several locations across the United States, including:

• Raleigh, NC
• Boca Raton, FL
• Charlotte, NC

Each store offers a curated selection of fine jewelry, watches, and personalized services to cater to the diverse needs of their clientele.

Online Platform

For those interested in exploring their offerings, Diamonds Direct provides an online platform where customers can browse their extensive inventory.

They also offer educational resources to help customers make informed purchasing decisions.