Diamonds Direct

Diamonds Direct is a prominent jewelry retailer specializing in fine diamonds and designer jewelry. Established in 1995 and headquartered in Charlotte, North Carolina, the company has grown to become one of America's largest and most successful jewelry businesses. It operates 22 locations across the United States.

The company offers an extensive selection of loose and mounted diamonds, engagement ring mountings from top American designers, wedding bands, pendants, earrings, bracelets, pearls, gemstones, and fine fashion jewelry. By sourcing directly from the world's most reputable diamond hubs and maintaining involvement in the entire diamond process, Diamonds Direct eliminates middlemen, ensuring customers receive exceptional value and quality.

Diamonds Direct is committed to ethical sourcing, ensuring all diamonds are obtained through the Kimberley Process, which aims to prevent conflict diamonds from entering the market. The company also actively supports local communities by raising funds for various philanthropies and cultural organizations.

In October 2021, Diamonds Direct was acquired by Signet Jewelers for $490 million in cash. Despite the acquisition, the company's leadership, storefronts, and branded offerings remain unchanged, continuing to provide customers with a personalized and high-quality shopping experience.

Locations

Diamonds Direct operates in several locations across the United States, including:

• Charlotte, NC
• Virginia Beach, VA
• Schaumburg, IL
• Raleigh, NC
• Edmond, OK
• Tulsa, OK

Each showroom offers a curated selection of fine jewelry, engagement rings, and personalized services to meet the diverse needs of their clientele.