Destination Madison

Destination Madison is the official destination marketing organization for Madison and Dane County, Wisconsin. Established in 1972, its mission is to promote Madison as a premier visitor destination. This drives economic growth through tourism.

Core Services and Offerings

• Marketing and Promotion: Destination Madison develops and executes dynamic marketing strategies to attract both new and returning visitors. This includes creating compelling content, advertising campaigns, and promotional materials highlighting the unique experiences Madison offers.
• Event Attraction and Support: The organization works diligently to bring new conventions, sporting events, and competitions to the community. It provides expert service and support for existing and repeat events, ensuring their success and sustainability.
• Tourism Research and Analysis: Conducting and analyzing tourism research informs strategic decisions and helps tailor offerings to meet the evolving needs and preferences of visitors.
• Economic Development: By promoting tourism, Destination Madison contributes significantly to the local economy. In 2023, visitors contributed $1.5 billion in direct spending, underscoring tourism's substantial impact on the region.

Community Engagement and DEAI Initiatives

Destination Madison is committed to fostering diversity, equity, accessibility, and inclusion (DEAI) within its organization and the broader community. In response to the social justice movement of 2020, they formed an internal DEAI committee to review policies and build staff awareness.

This initiative supports diverse community events, has led to increased staff diversity, improved connections with local affinity groups, and expanded DEAI representation in marketing materials.

Visitor Resources

For those planning a visit to Madison, Destination Madison offers a wealth of resources, including an Inspiration Guide featuring attractions, dining options, and events to help visitors plan their stay.

They also provide an up-to-date event calendar showcasing upcoming festivals and activities happening throughout the year.

The Visitor Center is located at 22 E. Mifflin Street, Suite 200, Madison, WI 53703. It provides personalized assistance, maps, and additional information to enhance the visitor experience.

Location

• Madison, WI, USA

Through its comprehensive services and community-focused initiatives, Destination Madison plays a pivotal role in showcasing the city's vibrant culture, diverse attractions, and welcoming spirit to the world.