Dentsu Sports International

Dentsu Sports International (DSI) is a global sports marketing agency that serves as a bridge between brands and the dynamic world of sports.

Established in 2021 as a subsidiary of the Dentsu Group, DSI leverages over 120 years of experience in the sports industry to connect brands with fans across the globe.

Operating in 17 offices worldwide, DSI offers a comprehensive suite of services designed to meet the diverse needs of its clients.

Services Offered

• Consulting: Providing brand strategy, sponsorship investment strategy, and sponsorship planning, execution, and management.
• Commercial: Offering sponsorship sales and brokerage, athlete endorsement, and rights strategy and contract negotiation.
• Content & Communications: Delivering content strategy, creative ideation and development, and social and influencer amplification.
• Insights & Analytics: Conducting fan data and market research, asset and IP valuation, and sponsorship impact tracking and ROI modeling.
• Hospitality & Events: Managing guest communications, end-to-end event delivery, and meeting planning and execution.
• Talent Management: Handling contract placement and negotiation, brand endorsements, and rugby-related sponsorship, events, and activation.

Expansion and Locations

In 2024, DSI expanded its presence in the Middle East and North Africa (MENA) region by establishing a headquarters in Riyadh, Saudi Arabia.

There are plans to open additional offices in the United Arab Emirates to further enhance its regional reach.

DSI also maintains a key office location in Charlotte, NC, USA.

Locations include:

• Charlotte, NC, USA
• Riyadh, Saudi Arabia
• United Arab Emirates (planned)

Client Portfolio

DSI's client portfolio includes a mix of traditional and cutting-edge brands, reflecting its ability to cater to a wide range of industries and sectors.