Daimler

Daimler AG, headquartered in Stuttgart, Germany, is a leading global automotive company renowned for its premium vehicles and innovative mobility solutions.

The company operates through several key segments, each contributing to its diverse portfolio.

Key Segments

Mercedes-Benz Cars encompasses the design, production, and sale of luxury automobiles under the Mercedes-Benz brand, including its high-performance division, Mercedes-AMG, and the ultra-luxury line, Mercedes-Maybach.

The company also offers electric vehicles through its Mercedes-EQ sub-brand, catering to the growing demand for sustainable transportation options.

Daimler Trucks focuses on the development and manufacturing of commercial vehicles. This segment includes brands such as Freightliner, Western Star, FUSO, and BharatBenz, providing a comprehensive range of trucks and buses tailored to various market needs.

Daimler Trucks North America, a subsidiary of Daimler AG, is a significant player in the North American commercial vehicle market.

It offers products like Freightliner Trucks, Western Star Trucks, and Thomas Built Buses.

Mercedes-Benz Vans supplies a range of vans and associated services, catering to both commercial and private customers.

This segment focuses on providing versatile and efficient transportation solutions.

Daimler Buses sells completely built-up buses under the brand names Mercedes-Benz and Setra, serving both urban and long-distance transportation needs.

Daimler Financial Services supports the sales of the company’s automotive brands by offering financing, leasing, insurance, and fleet management services, thereby enhancing overall customer experience.

Innovation and Global Presence

Daimler AG's commitment to innovation is evident in its continuous investment in research and development, leading to advancements in vehicle technology, safety features, and sustainable mobility solutions.

The company operates globally with a presence in:

• North America
• South America
• Europe
• Asia-Pacific
• Africa

This broad reach caters to diverse customer needs worldwide. Additionally, the company has a specific location in NYC, NY, USA.

Market Impact in the United States

In the United States, Daimler AG has a notable market share in the Truck & Bus Manufacturing industry, accounting for an estimated 21.8% of total industry revenue.

Daimler Trucks North America, headquartered in Portland, Oregon, employs approximately 28,000 individuals.

It is recognized for its diverse and inclusive workplace culture.

Company Leadership and Values

Daimler AG's dedication to quality, performance, and customer satisfaction has solidified its position as a leader in the automotive industry.

The company continually sets benchmarks for excellence and innovation across its product range and services.