CULT GAIA

CULT GAIA is a Los Angeles-based luxury lifestyle brand founded in 2012 by Jasmin Larian Hekmat. The brand is renowned for its 'objets d'art' approach to fashion, creating pieces that are both beautiful and timeless.

Initially gaining fame with its iconic 'Ark' bag, CULT GAIA has since expanded into ready-to-wear, footwear, swimwear, and accessories. The brand's designs are characterized by unique silhouettes, artistic details, natural materials, and a focus on creating heirloom pieces that transcend trends.

In October 2024, CULT GAIA collaborated with Gap to launch a 35-piece holiday collection. This collection featured statement pieces infused with CULT GAIA’s modern sculptural influence, celebrating the beauty and strength of women and original style.

As of April 2025, CULT GAIA's leadership includes Jasmin Larian Hekmat as Founder & Creative Director and Lilian Lottie as Chief Executive Officer. The brand has been backed by several prominent investors, including L Catterton.

Headquarters and Locations

CULT GAIA's headquarters are located in Los Angeles, California. The brand also has a key presence in Hollywood, FL, USA.

Its collections are stocked in:

• Prestigious department stores
• Luxury e-tailers
• High-end boutiques across North America, Europe, Asia, Australia, and the Middle East

This global retail network supports international sales and enhances brand visibility worldwide.

Retail Experience

In December 2022, CULT GAIA opened its first flagship store on Melrose Avenue in Los Angeles, offering an immersive shopping experience that reflects the brand's artistic and modern aesthetic.

Design Philosophy and Sustainability

The brand emphasizes sustainability by creating timeless pieces meant to be cherished and passed down through generations. CULT GAIA blends art and function in a way that feels unique and enduring.

Its collections reflect a commitment to quality and longevity, reinforcing the belief that good design goes hand-in-hand with sustainability.

Summary

CULT GAIA combines artistic design with timeless fashion, offering a range of luxury products for the modern, fashion-forward individual.

With a global presence and a strong commitment to sustainability, CULT GAIA continues to influence the fashion industry through its unique and enduring creations.