CROSSMARK1

CROSSMARK is a leading sales and marketing services company specializing in the consumer goods and services industry. Founded in 1905, the company has a rich history of over a century delivering innovative solutions that drive brand growth and consumer engagement.

With a dedicated team of approximately 25,000 employees, CROSSMARK operates across North America, including various locations in the United States and beyond.

Company Locations

• Sioux Falls, SD, USA
• Tucson, AZ, USA
• Baltimore, MD, USA
• Fairbanks, AK, USA
• New Orleans, LA, USA
• Omaha, NE, USA
• Burlington, VT, USA
• Orlando, FL, USA

Services Overview

CROSSMARK offers a comprehensive suite of services designed to enhance brand visibility and sales performance both in-store and online. The main service areas include:

• Headquarter Sales: Utilizing deep retailer knowledge, the company crafts strategies to win, profit, and grow, covering planning, promotional strategy, pricing, and shopper marketing.
• Retail Solutions: Bringing brands to life in-store with displays, merchandising, and shelf maintenance to optimize product presentation.
• Marketing Solutions: Providing omnichannel experiential and shopper marketing to drive consumer engagement and loyalty.
• Insights & Analytics: Employing the proprietary CROSSMARK Accelerator™ platform to deliver advanced insights, modeling, and artificial intelligence for smarter growth.
• Global Business Services: Acting as a dedicated back office handling promotional planning and streamlining operations to enhance efficiency.
• eCommerce: Ensuring online channels feature correct SKUs and inventory to keep customers engaged and encourage repeat business.

Recent Developments

In July 2024, CROSSMARK joined the Acosta Group's agency collective. This move broadens the company's customer reach while maintaining its portfolio of e-commerce, marketing insights, analytics, merchandising, and retail solutions.

Mission and Values

CROSSMARK's mission is to serve as a valued strategic partner for leading retailers and manufacturers by providing outstanding people, processes, and technology solutions.

The company’s vision is to be a trusted partner for customers and a world-class employer of choice. Its core values include service, pride, integrity, results, innovation, and teamwork, all focused on delivering excellence and fostering growth.

With a century-long legacy and a commitment to innovation, CROSSMARK continues to be a pivotal player in the sales and marketing services industry, driving success for brands and retailers across North America.