CROSSMARK

CROSSMARK is a leading sales and marketing services company specializing in the consumer goods industry. Established in 1905 by Willis Johnson and E. Leslie Hunt in Fort Smith, Arkansas, the company has evolved over more than a century to become a prominent player in its field.

Headquartered in Lewisville, Texas, CROSSMARK employs over 25,000 associates across North America, Australia, and New Zealand. The company offers a comprehensive suite of services designed to accelerate brand growth and enhance consumer engagement.

These services include:

• Headquarter sales
• Retail merchandising
• In-store data collection
• Event marketing
• Retail technology
• Retail analytics

Technology and Innovation

A key component of CROSSMARK's offerings is the proprietary CROSSMARK Accelerator™ platform, which leverages advanced modeling and artificial intelligence to provide state-of-the-art insights and analytics.

This platform enables brands to make smarter, faster growth decisions by delivering actionable data and strategic guidance.

Acquisitions and Expansion

In 2013, CROSSMARK expanded its capabilities by acquiring Marketing Werks and PromoWorks, both Chicago-based agencies specializing in experiential marketing and shopper engagement.

This strategic move enhanced CROSSMARK's ability to deliver end-to-end shopper marketing and engagement solutions, both in-store and online.

In July 2024, CROSSMARK joined Acosta Group’s agency collective, allowing the company to broaden its customer reach while maintaining its well-known portfolio of e-commerce, marketing insights, customized merchandising, and retail solutions.

Mission, Vision, and Values

CROSSMARK's mission is to serve as a valued strategic partner for leading retailers and manufacturers by providing outstanding people, processes, and technology solutions.

The company’s vision is to be a trusted partner to customers and a world-class employer of choice.

CROSSMARK's core values include:

• Service
• Pride
• Integrity
• Results
• Innovation
• Teamwork

Locations

The company maintains significant operational presence in the following locations:

• Omaha, NE, USA
• Lewisville, Texas
• North America
• Australia
• New Zealand

With a rich history and a commitment to innovation, CROSSMARK continues to connect brands with consumers, driving sales, and fostering lasting relationships in the ever-evolving consumer goods landscape.