Consumer Concept Group

Consumer Concept Group, now known as SIF Partners, is an innovative investment and operating company specializing in consumer, franchising, and lifestyle brands. Established in 2007, the company has a rich history of developing and scaling successful brands. They focus on the Experience-Based Lifestyle Economy.

One of their most notable achievements is the founding of Smashburger in 2007, a fast-casual restaurant chain that quickly gained national recognition.

In 2018, SIF Partners sold a controlling stake in Smashburger to Jollibee Food Corporation. They retained a 15% ownership and continue to collaborate on the brand's direction both domestically and internationally.

Beyond Smashburger, SIF Partners has expanded its portfolio to include other experiential brands. They own Tom's Urban, a fast-growing "eater-tainment" concept with locations in Los Angeles, Connecticut, Las Vegas, and Portland.

The company also founded Motiv Group, an experiential company with a portfolio of brands within the sports and entertainment sector. These include:

• Running and endurance events
• Triathlons
• Festivals

Locations

SIF Partners operates from multiple locations across the United States, including:

• Houston, TX
• Sacramento, CA
• Ridgefield, WA

Their headquarters are situated at 9596 Metro Airport Ave, Broomfield, Colorado 80021.

Leadership and Investment Philosophy

The company's leadership team has deep expertise in the restaurant, lifestyle, entertainment, and sports industries. Their investment philosophy centers on aligning interests and employing patient capital to pursue growth plans.

They focus on making strategic decisions that serve the best interests of the companies in which they invest.

Future Outlook

SIF Partners continues to seek high-growth opportunities where they can lend their expertise. Their focus remains on helping brands reach their full potential within the Experience-Based Lifestyle Economy.

They leverage their extensive experience in building and scaling successful concepts to achieve these goals.