Consumer Cellular

Consumer Cellular is a U.S.-based mobile virtual network operator (MVNO) specializing in affordable, no-contract wireless services primarily tailored for individuals aged 50 and above. Founded in 1995 by John Marick and Greg Pryor in Portland, Oregon, the company has grown to serve over four million customers nationwide.

Operating as an MVNO, Consumer Cellular leverages the extensive networks of major carriers including AT&T and T-Mobile to deliver reliable coverage across the United States. This strategic partnership enables the company to offer nationwide service without the substantial infrastructure costs associated with owning its own network.

The company offers a variety of flexible, no-contract monthly plans designed to meet diverse customer needs. These plans range from 1GB to unlimited data options, all featuring unlimited talk and text. This structure allows customers to select plans that align with their individual usage patterns, ensuring they only pay for the services they need.

Consumer Cellular's product lineup includes a selection of devices suitable for its target demographic. This range encompasses basic flip phones, smartphones from brands like Motorola and Samsung, and the GrandPad tablet, designed for older users. Additionally, the company offers the IRIS Easy Flip phone, featuring accessibility options such as hearing-aid compatibility and large buttons to cater to customers' unique needs.

A notable aspect of Consumer Cellular's service is its partnership with AARP, which began in 2008. This collaboration allows AARP members to receive special discounts on monthly service plans, reinforcing the company's commitment to providing value to the 50+ demographic.

Customer service is a cornerstone of Consumer Cellular's operations. The company has been recognized multiple times by J.D. Power for outstanding customer service among non-contract wireless providers, reflecting its dedication to delivering a superior customer experience.

Corporate Presence and Locations

Consumer Cellular's headquarters are located in Scottsdale, Arizona. The company maintains operations and contact centers in several locations across the U.S.

• Scottsdale, Arizona (Headquarters)
• Portland, Oregon
• Tempe, Arizona (Contact Center)
• North Phoenix, Arizona (Contact Center)
• Redmond, Oregon (Contact Center)
• Oklahoma City, Oklahoma (Contact Center)
• Louisville, Kentucky (Contact Center)
• Colorado Springs, CO, USA

Ownership and Financials

In October 2020, Consumer Cellular was acquired by GTCR, a Chicago-based private equity firm, for approximately $2.3 billion.

Despite this change in ownership, the company continues to operate under its established brand and management structure, maintaining its focus on providing affordable wireless services to its customers.

Overall Positioning

Consumer Cellular stands out in the wireless industry by offering tailored services that prioritize affordability, flexibility, and exceptional customer support, particularly for the 50+ demographic.