choicehotels

Choice Hotels International, Inc. is a leading global lodging franchisor, operating a diverse portfolio of hotel brands across various market segments. With over 7,500 hotels representing more than 650,000 rooms in 46 countries and territories, Choice Hotels offers a wide range of accommodations to meet the needs of both business and leisure travelers.

Hotel Brands and Offerings

Choice Hotels' extensive brand portfolio includes:

• Ascend Hotel Collection: An upscale soft brand featuring boutique and historic hotels.
• Cambria Hotels: An upscale select-service brand designed for business travelers.
• Clarion and Clarion Pointe: Midscale brands offering full-service and select-service options, respectively.
• Comfort Inn, Comfort Inn & Suites, and Comfort Suites: Upper midscale brands catering to a broad range of travelers.
• Country Inn & Suites: Upper midscale properties with a focus on comfort and convenience.
• Econo Lodge and Rodeway Inn: Economy brands providing budget-friendly accommodations.
• Everhome Suites and MainStay Suites: Midscale extended-stay brands for longer stays.
• Park Inn by Radisson and Park Plaza: Midscale and upper upscale brands, respectively, offering diverse lodging options.
• Quality Inn and Sleep Inn: Midscale brands emphasizing quality and comfort.
• WoodSpring Suites: An economy extended-stay brand.

In 2022, Choice Hotels expanded its portfolio by acquiring Radisson Hotels Americas, adding brands such as Radisson Blu, Radisson RED, and Radisson Collection to its offerings.

Franchising Model and Global Presence

Operating on an asset-light franchising model, Choice Hotels focuses on franchising its brands rather than owning properties. This approach has enabled the company to achieve significant global reach in North America, Europe, Asia-Pacific, the Middle East, and Latin America.

Technology and Innovation

Choice Hotels has invested in technology to enhance the guest experience and streamline operations. The company developed the choiceADVANTAGE property management system, offering cloud-based solutions for inventory management, pricing, and connectivity to non-franchised hoteliers and third-party channels.

Loyalty Program

The Choice Privileges rewards program allows members to earn points for stays, which can be redeemed for free nights, gift cards, or airline miles. The program also offers co-branded credit card options, providing additional opportunities to earn rewards.

Recent Developments

In October 2023, Choice Hotels made a public bid to acquire Wyndham Hotels & Resorts for approximately $8 billion. However, Wyndham's board unanimously rejected the offer, citing undervaluation and significant risks.

Headquarters and Locations

Choice Hotels is headquartered in North Bethesda, Maryland, USA.

The company operates hotels in various locations including:

• Chicago, Illinois
• Everett, Washington