Center for Communication Programs

The Johns Hopkins Center for Communication Programs (CCP) is a global leader in health communication, dedicated to improving health outcomes and saving lives through strategic communication initiatives. Established over 35 years ago, CCP operates within the Department of Health, Behavior and Society at the Johns Hopkins Bloomberg School of Public Health.

CCP's mission is to inspire and enable individuals worldwide to make healthy choices for themselves and their families. To achieve this, the center designs and implements evidence-based, people-centered, and results-oriented programs that influence political dialogue, collective action, and individual behavior.

Their work spans a broad spectrum of health issues, including reproductive health, HIV/AIDS, malaria, water and sanitation, maternal and child health, avian and pandemic influenza, tobacco control, gender, and nutrition.

Global Network and Country-Based NGOs

With a staff of over 700, CCP manages approximately $100 million annually, implementing programs in more than 40 countries.

Their global network includes country-based health communication NGOs in nations such as:

• Bangladesh
• Egypt
• India
• Indonesia
• Mozambique
• Nigeria
• Pakistan
• Russia
• South Africa
• Tanzania
• Uganda
• Zambia

These organizations advocate for, develop, implement, monitor, and evaluate social and behavior change interventions tailored to their local contexts.

United States Presence

In the United States, CCP collaborates with local health departments and organizations to address public health challenges. For example, in Baltimore, Maryland, CCP partnered with the Baltimore City Health Department on the "B'more for Healthy Babies" initiative.

This initiative aims to reduce infant mortality rates through improved communication strategies.

Approach and Impact

CCP's approach is rooted in the belief that communication can change social norms, save lives, and inspire healthy behaviors. They aim to:

• Spark community action
• Create demand
• Improve trust in healthcare providers

By working directly with communities to understand their needs, CCP develops tailored programs that resonate with local populations, ensuring sustainable and impactful health improvements.

Location

• Baltimore, MD, USA