CELSIUS

Celsius Holdings, Inc. is a global beverage company renowned for its innovative line of fitness drinks marketed under the brand name CELSIUS. Established in 2004 and headquartered in Boca Raton, Florida, the company has experienced significant growth, becoming a prominent player in the energy drink industry.

The company's flagship product, CELSIUS, is a fitness drink designed to accelerate metabolism and burn body fat. It is available in various flavors, including orange, wild berry, cola, grape, watermelon, grapefruit, cucumber lime, and orange pomegranate.

Additionally, CELSIUS offers non-carbonated options such as green tea raspberry/acai, green tea/peach mango, pineapple coconut, watermelon berry, and strawberries and cream.

In 2024, CELSIUS expanded its product line to include CELSIUS Hydration, a zero-sugar hydration powder infused with electrolytes in various fruit-forward flavors. This addition aims to provide consumers with a comprehensive range of functional beverages that support an active lifestyle.

Distribution and Partnerships

Celsius Holdings has established a strong distribution network, making its products available across various retail channels such as:

• Supermarkets
• Convenience stores
• Drug stores
• Nutritional stores
• Mass merchants
• Health clubs, spas, and gyms
• Military outlets
• E-commerce platforms

The company has also formed strategic partnerships to enhance its market reach, including a significant investment from PepsiCo, which acquired an 8.5% minority stake in 2022.

Financial Performance and Growth

As of 2023, Celsius Holdings reported revenues of approximately $1.4 billion, reflecting a 2.9% increase from the previous year. The company's market capitalization stood at around $12 billion, underscoring its strong financial position and growth trajectory.

Acquisition of Alani Nutrition LLC

In February 2025, Celsius Holdings announced plans to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion in a cash and stock deal. Founded in 2018, Alani Nu is a female-focused health and wellness brand offering functional beverages and products.

This acquisition aims to create a leading better-for-you functional lifestyle platform, combining two rapidly growing energy drink brands to capitalize on the increasing consumer demand for zero-sugar alternatives.

Company Location

Celsius Holdings operates primarily from its headquarters in Boca Raton, Florida. While the company has a global presence, specific details about additional office locations or facilities are not readily available.

Locations:

• Boca Raton, FL, USA