CALPAK

CALPAK is a lifestyle brand specializing in innovative and stylish travel essentials, including luggage, backpacks, duffel bags, and various travel accessories. Founded in 1989 by Edward and Judy Kwon in Los Angeles, California, the company has evolved over the years to meet the diverse needs of modern travelers.

Initially starting with a modest collection of handbags and wallets, CALPAK expanded its product line to include travel goods such as duffels and soft luggage. In 2013, the brand underwent a significant transformation when Edward and Judy's children, Jennifer and Roy, joined the family business.

This led to the rebranding of California Pak to CALPAK, introducing a refreshed logo and a new generation of products designed to reflect the evolving needs of travelers.

Product Diversification and Growth

To address the challenge of infrequent repeat purchases in the luggage industry, CALPAK strategically diversified its product offerings.

The company introduced items such as laptop sleeves, belt bags, lunch bags, and other travel accessories.

This expansion has led to non-luggage products accounting for over 70% of total sales, with traditional luggage comprising the remaining 30%. This approach has enabled CALPAK to maintain consistent year-over-year growth, achieving 100% growth as of July 2023.

Retail Presence

In November 2024, CALPAK opened its first permanent retail store at the Century City Mall in Los Angeles, California.

The 1,200-square-foot store showcases approximately 80% to 85% of CALPAK's SKUs, organized by categories such as duffels, roller bags, backpacks, and packing cubes.

The decision to establish a physical presence was influenced by the success of a 2019 pop-up event in New York City, where in-person interactions led to increased sales and customer engagement.

Marketing and Customer Base

CALPAK's marketing strategy has evolved to appeal to a broader demographic. While the core customer base remains individuals aged 25 to 35, the company has recognized the importance of inclusivity in its campaigns.

Recent advertisements feature people of all ages, including a campaign with Aki and Koichi, a fashionable influencer couple in their 70s.

This shift aims to reflect the diverse needs of customers who purchase products for various family members and friends.

Expansion into Green and Renewable Energy

In addition to its consumer products, CALPAK has expanded its expertise into the green and renewable energy sector.

The company provides design and manufacturing services for electronics used in applications such as:

• battery management systems
• solar energy
• wind turbines
• LED lighting

This diversification demonstrates CALPAK's commitment to innovation and its ability to adapt to various industries.

Certifications and Quality Assurance

CALPAK's commitment to quality is evident in its certifications, including AS9100 Rev. D and ISO 9001:2008.

These certifications reflect the company's dedication to maintaining high standards in its manufacturing processes.

Company Profile and Locations

With a focus on design-forward, functional products at accessible price points, CALPAK has positioned itself as a versatile brand catering to a wide range of travel needs.

The company's continuous innovation and expansion into new product lines and industries underscore its commitment to meeting the evolving demands of its diverse customer base.

Locations:

• Headquarters: Compton, California
• Retail store: Century City Mall, Los Angeles, California
• Additional location: Inglewood, CA, USA