BURTON
BURTON
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About BURTON
Burton Snowboards, established in 1977 by Jake Burton Carpenter, is a leading manufacturer specializing in snowboarding equipment and apparel. The company offers a comprehensive range of products designed for snowboarders of all levels, including snowboards, bindings, boots, outerwear, and accessories.
Their product lines cater to various riding styles, such as freeride, freestyle, park, and carving. This ensures riders can find equipment suited to their preferences.
Sub-Brands
In addition to their core product offerings, Burton has developed several sub-brands to enhance the snowboarding experience:
- Anon Optics - snowboard goggles and eyewear
- RED - helmets and body armor
- Analog - outerwear
These sub-brands contribute to Burton's commitment to delivering high-quality gear that meets the diverse needs of the snowboarding community.
Technological Innovations
Burton's dedication to innovation is evident in their technological advancements. The company introduced The Channel™ mounting system, EST® mounting interface, and Step On® boots and bindings, all designed to enhance rider control and comfort.
These innovations reflect Burton's ongoing efforts to evolve the sport and provide riders with the best possible equipment.
Company Headquarters and Locations
The company's flagship store is located in Burlington, Vermont, where it continues to serve as a hub for the snowboarding community.
Burton maintains a global presence with offices and operations in various countries, reflecting its commitment to promoting snowboarding worldwide.
- Burlington, VT, USA (Flagship store and headquarters)
Community and Influence
Burton's influence extends beyond product development. The company has played a pivotal role in popularizing snowboarding as a mainstream sport.
Through sponsorships of professional riders and events, as well as initiatives like the Chill program, which introduces underprivileged youth to snowboarding, Burton has significantly contributed to the growth and inclusivity of the sport.