Brunswick Corporation
Brunswick Corporation
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About Brunswick Corporation
Brunswick Corporation, headquartered in Mettawa, Illinois, is a global leader in marine recreation. The company is committed to transforming experiences on the water and beyond. With a rich history dating back to 1845, it has evolved into a diversified entity.
Brunswick offers a wide range of products and services catering to various aspects of the marine industry.
Product and Service Offerings
Brunswick's extensive portfolio encompasses several key segments, such as:
- Marine Propulsion: Provided under the Mercury Marine brand, including outboard, sterndrive, and inboard engines. Also offers propulsion-related controls, rigging, and propellers. These are designed for independent boat builders, governments, and marine service centers for reliable and efficient water performance.
- Parts & Accessories: Covers engine parts, electrical products, boat systems, engine oils, lubricants, marine electronics, and control systems. Available under brands like Mercury Precision Parts, Quicksilver, and Seachoice. Supports aftermarket retailers, distributors, and original equipment manufacturers in both marine and non-marine markets.
- Boats: Includes renowned brands such as Sea Ray, Bayliner, Boston Whaler, Lund, and Crestliner. Offers a variety of vessels from sport boats and cruisers to fishing boats and pontoons to suit diverse consumer preferences and boating activities.
- Navico Group: Provides advanced marine electronics and sensors under brands like Lowrance, Simrad, B&G, and Mastervolt. Enhances navigation, communication, and overall boating experience, showcasing Brunswick's innovation commitment.
- Business Acceleration: Offers shared access models through initiatives like the Freedom Boat Club. Aims to make boat ownership more convenient and affordable, attracting new demographics and introducing innovative marine technologies.
Innovation and Sustainability
Brunswick's ACES Innovation Strategy focuses on Autonomy/Assistance, Connectivity, Electrification, and Shared Access. This commitment to innovation simplifies boating experiences, making them more engaging and accessible.
The company is also dedicated to sustainability. It strives to minimize environmental impacts through responsible business practices and sustainable product lifecycles.
Global Presence
Brunswick operates in 25 countries, with manufacturing facilities, distribution centers, and service centers worldwide. Additionally, the company owns and manages Brunswick bowling centers across the United States and internationally.
This global footprint highlights Brunswick's diverse business interests and expansive operations across multiple continents.
Locations
- Miami, FL, USA
Overall, Brunswick Corporation stands as a multifaceted leader in the marine industry. It offers a comprehensive suite of products and services tailored to the evolving needs of boating enthusiasts worldwide.