Boston Red Sox and Fenway Sports Management

Fenway Sports Management (FSM) is a global sports marketing agency specializing in partnership sales, consulting, and the creation of unique events and experiences. Established in 2004 and headquartered in Boston, Massachusetts, FSM operates as a wholly owned subsidiary of Fenway Sports Group (FSG). FSG is the parent company of the Boston Red Sox and Liverpool Football Club, among other assets.

Role and Services

FSM serves as the sponsorship sales arm for FSG's prestigious portfolio, including the Boston Red Sox, Liverpool Football Club, New England Sports Network (NESN), and Roush Fenway Racing. The agency is also the exclusive marketing agency for LeBron James through a strategic partnership with LRMR.

In addition to its core services, FSM evaluates opportunities for strategic acquisitions in sports, including teams, venues, media, and related businesses that enhance FSG's existing platform.

Leadership Team

The leadership team includes Sam Kennedy, who serves as the Chief Executive Officer of both FSM and FSG, and Mark Lev, the President of FSM.

Locations

• Boston, Massachusetts: 98 Brookline Ave, Boston, MA 02215
• Boston, MA, USA

Strategic Importance

Through strategic partnerships and comprehensive services, Fenway Sports Management plays a pivotal role in driving commercial and strategic growth across FSG's properties and for many partners.