Aurify Brands

Aurify Brands is a New York City-based investment platform specializing in the hospitality, restaurant, and health & wellness sectors. Established in 2005, the company has grown to become one of the city's largest independent restaurant operators by creating, acquiring, and expanding exceptional brands.

Core Offerings

The company owns and operates a diverse portfolio of fast-casual restaurant chains, including:

• Melt Shop: an artisanal comfort food chain known for its gourmet grilled cheese sandwiches.
• Five Guys Burgers and Fries: a popular burger chain with exclusive development rights in Manhattan.
• The Little Beet: a health-focused restaurant offering wholesome, plant-based dishes.
• The Little Beet Table: an extension of The Little Beet, providing a sit-down dining experience.
• Fields Good Chicken: a "better for you" fast-casual chicken restaurant chain.

Aurify Brands also invests in and develops technologies that enhance restaurant operations such as:

• Recipe management and innovation software to streamline menu development and maintain consistency.
• Work management systems that improve staff scheduling, communication, and overall efficiency.

Additionally, the company extends its reach in Consumer Packaged Goods (CPG) and e-commerce offering AI-powered personal grocery shopping, sugar-free condiments, and functional beverages designed to promote health and wellness.

Investment Approach

Aurify Brands focuses on identifying and investing in promising, next-generation concepts aligned with evolving consumer preferences.

• Brand building through developing and nurturing brands that resonate with consumers.
• Innovative thinking by embracing new ideas and technologies to stay ahead.
• Experienced management leveraging a team with extensive operational success.
• Value creation ensuring sustainable, long-term growth.

Locations

The company is headquartered in New York City with its office located at:

• 10 East 33rd Street, Floor 3, New York, NY 10016

Aurify Brands operates its restaurant brands primarily in the New York City area, with plans for expansion into new markets.

Through its strategic investments and innovative approach, Aurify Brands continues to shape the future of the hospitality industry by creating brands that not only meet but exceed consumer expectations.