
Applebee's
Applebee's Overview
Industry
Website
About Applebee's
Applebee's Neighborhood Grill + Bar is a prominent casual dining restaurant chain established in 1980 by Bill Palmer and T.J. Palmer in Pasadena, California. Renowned for its welcoming neighborhood pub ambiance, Applebee's combines friendly service with quality fare at moderate prices, making it a beloved dining choice for families and friends alike.
With a strong presence in Miami and several other major cities across the United States, Applebee's operates primarily through franchising, boasting nearly 1,800 locations system-wide as of 2019. The brand proudly employs approximately 28,000 team members and continues to thrive by adhering to its mission statement: "Eatin’ Good in the Neighborhood™."
Company Overview and History of Applebee's Neighborhood Grill + Bar
Founded: 1980
Founders: Bill Palmer, T.J. Palmer
Headquarters: Pasadena, California, USA
Industry: Casual Dining Restaurants
Number of Employees: 28,000
Annual Revenue: Approximately $9.9 million at the Glendale, CA location
Mission Statement: Eatin’ Good in the Neighborhood™
Applebee's Unique Selling Proposition
Applebee's delivers a neighborhood pub feel combined with approachable, quality dining at affordable prices. This unique selling proposition has built a loyal customer base by offering a welcoming environment and menu variety suited for casual dining outings.
What Makes Applebee's Neighborhood Grill + Bar Different
Applebee's distinguishes itself in the casual dining restaurant industry by seamlessly blending a warm neighborhood atmosphere with a diverse menu selection and consistent service quality, positioning it as a leader among American casual dining brands.
Diverse and Popular Menu Offerings
Applebee's menu includes a wide array of dishes such as salads, chicken, burgers, pasta, ribs, seafood, steak, appetizers, sandwiches, wraps, and a kids menu. Among the crowd favorites are riblets, burgers, chicken wings, and pasta dishes, which consistently draw repeat customers.
Neighborhood Pub Experience
The restaurant’s focus on creating a casual neighborhood bar and grill ambiance with friendly service helps foster a sense of community and comfort, making diners feel at home during each visit.
Cutting-Edge Technology Integration
Applebee's invested in technological enhancements by implementing 100,000 tablets across its locations by the end of 2014, streamlining ordering and improving the overall customer experience.
Applebee's Menu and Popular Items
Applebee's extensive menu caters to a variety of tastes, ensuring something for everyone.
Main Menu Categories
- Salads
- Chicken
- Burgers
- Pasta
- Ribs
- Seafood
- Steak
- Appetizers
- Sandwiches
- Wraps
- Kids Menu
Most Popular Items
- Riblets
- Burgers
- Chicken Wings
- Pasta Dishes
Applebee's Business Model and Operations
Applebee's operates primarily under a franchise business model, with approximately 95% of its restaurants franchised. This structure supports rapid expansion and local ownership while maintaining corporate standards and brand consistency.
Franchise-Based Expansion
As one of the world's largest casual dining brands, Applebee's system-wide presence includes nearly 1,800 restaurants as of late 2019, with a strong footprint in key markets including Miami, FL.
Investment in Technology
The swift adoption of technology, including the deployment of tablets at numerous locations, exemplifies Applebee's commitment to enhancing customer service and operational efficiency.
Employment and Career Opportunities at Applebee's Neighborhood Grill + Bar
Applebee's offers a broad range of employment opportunities across both its corporate offices and franchise restaurant locations, serving as an attractive employer in the hospitality and casual dining industry.
Available Positions
Positions span entry-level service roles to management, allowing for diverse career pathways within the company.
Corporate and Franchise Roles
Corporate roles include marketing, finance, and operations, while franchise positions focus on restaurant operations, customer service, and team development.
Financial Performance and Market Position
Applebee’s holds a strong market position as one of the largest global casual dining chains, boasting significant revenue streams and a widespread customer base.
System-wide Presence
As of December 31, 2019, Applebee's operated 1,787 restaurants across the United States and internationally, underpinning its financial stability and growth potential.
Revenue Insights
Individual locations like the Glendale, CA restaurant report approximately $9.9 million in annual revenue, reflecting consistent consumer demand.
Corporate Social Responsibility
Applebee's actively engages in community support and charitable initiatives, fostering goodwill in neighborhoods it serves.
Community Engagement
By supporting local events and philanthropy, Applebee's emphasizes its connection to the communities around its restaurants.
Charitable Activities
The brand contributes to various charitable causes, reinforcing its mission of neighborhood support beyond the dining experience.
Applebee's Locations and Contact Information
Applebee's maintains numerous locations across the United States with a pronounced presence in Miami, FL, and other major cities.
Miami Location Spotlight
Applebee's Cutler Ridge Mall
20405 S. Dixie Hwy., Miami, FL 33189
Services available include Pick Up Inside, Dine-In, Online Ordering, Takeout, Delivery, Catering, Carside To Go, and Wi-Fi.
Corporate Contact Information
Address: 450 N Brand Blvd, Glendale, CA 91203
Phone: (866) 444-5144
Website: applebees.com
Find an Applebee's Near You
Visit the official Applebee's website to locate restaurants, check hours, and access services such as online ordering and catering options.
Competitive Analysis
Applebee's competes vigorously with other casual dining establishments including Chili's, TGI Fridays, and Olive Garden, leveraging its neighborhood-centric concept and expansive menu to retain market share.
Key Competitors
- Chili's
- TGI Fridays
- Olive Garden
Future Outlook for Applebee's Neighborhood Grill + Bar
Applebee's is exploring innovative growth strategies including the development of dual-branded restaurants alongside IHOP and expanding its international footprint to capture new markets.
Expansion Plans
The brand aims to enhance its global presence while continuing to innovate in technology and menu offerings, securing its position as a casual dining industry leader.
Technology and Innovation
Applebee's ongoing investment in technology, exemplified by earlier large-scale tablet implementations, signals a commitment to modernizing the dining experience.