AMB Sports + Entertainment

AMB Sports and Entertainment (AMBSE) is a prominent organization headquartered in Atlanta, Georgia, that encompasses a diverse portfolio of sports and entertainment entities.

As part of the Blank Family of Businesses, AMBSE includes the National Football League's Atlanta Falcons, Major League Soccer's Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore.

Key Sports Teams

The Atlanta Falcons, established in 1966, are a storied NFL franchise known for their competitive spirit and dedicated fan base.

They play their home games at Mercedes-Benz Stadium, a state-of-the-art facility that also serves as the home for Atlanta United FC.

Atlanta United FC, founded in 2017, quickly rose to prominence by securing the 2018 MLS Cup in just their second season, reflecting the city's growing passion for soccer.

Mercedes-Benz Stadium

Mercedes-Benz Stadium, opened in 2017, is a world-class venue located in downtown Atlanta.

Beyond hosting Falcons and United games, it serves as a hub for various sports, civic, and cultural events, contributing significantly to the city's vibrant entertainment scene.

Golf and Retail Ventures

Atlanta Drive Golf Club is one of the six founding members of the Tomorrow Golf League (TGL), participating in its inaugural season starting in early 2025.

PGA TOUR Superstore operates nationwide, offering golf and tennis enthusiasts a vast selection of equipment, apparel, and services, enhancing the sporting experience for players of all levels.

Hospitality and Conservation

In addition to its sports ventures, AMBSE oversees AMB West, a collection of guest ranches in Montana.

These include:

• Mountain Sky Guest Ranch
• Paradise Valley Ranch

These properties blend hospitality with conservation efforts, providing guests with immersive experiences in the natural beauty of the American West.

Leadership

The leadership of AMBSE includes CEO Steve Cannon, who guides the organization with a vision integrating sports, entertainment, and community engagement.

Under his direction, AMBSE continues to innovate and expand its offerings, solidifying its position as a key player in the sports and entertainment industry.

Location

• Atlanta, GA, USA