Alto

Alto is a Dallas-based ridesharing company founded in 2018 by Will Coleman and Alexandra Halbardier. It differentiates itself by employing drivers as W-2 employees who receive hourly wages, health benefits, and professional training.

This model aims to enhance safety, consistency, and service quality for passengers compared to traditional rideshare services.

The company operates a fleet of luxury SUVs with amenities such as complimentary water, in-vehicle Wi-Fi, and phone chargers to provide a premium experience.

Alto's services are available in Dallas and Houston, Texas, where it has established a strong presence.

Service Locations

• Dallas, TX, USA
• Houston, TX, USA
• Miami, FL, USA
• Los Angeles, CA, USA

Business Solutions

Beyond passenger rides, Alto offers:

• Transportation for clients and employees
• On-demand courier services
• Delivery and logistics support

These services cater to businesses needing reliable and efficient transportation and logistics.

Commitment to Safety and Sustainability

Alto emphasizes safety with rigorous driver background checks, comprehensive training programs, and high-quality vehicles.

The company is also focused on environmental responsibility, planning to transition to an all-electric vehicle fleet, though economic factors have affected the timeline.

As of July 2025, Alto continues to operate in Dallas and Houston, maintaining its focus on a refined and reliable rideshare experience.